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Journal of Gender Studies Volume 16, 2007 - Issue 2
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Original Articles

Gender Role Stereotyping in Advertisements on Three Radio Stations: Does Musical Genre Make a Difference?

Elizabeth Monk-TurnerCorrespondence[email protected]
,
Tiffany Kouts
,
Kevin Parris
&
Cynthia Webb
Pages 173-182 | Published online: 30 May 2007

Citations (12)

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Read on this site (4)

Osnat Roth-Cohen, Halyna Sofiia Kanevska & Martin Eisend. (2023) Gender roles in online advertising. Journal of Gender Studies 32:2, pages 186-200.
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Karen Middleton, Sarah Turnbull & Mauro José de Oliveira. (2020) Female role portrayals in Brazilian advertising: are outdated cultural stereotypes preventing change?. International Journal of Advertising 39:5, pages 679-698.
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Maria Elena Aramendia-Muneta, Cristina Olarte-Pascual & Leonidas Hatzithomas. (2020) Gender stereotypes in original digital video advertising. Journal of Gender Studies 29:4, pages 403-419.
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Tania Maree. (2014) Through the looking-glass: Exploring the wonderland of ‘other’ female portrayals in advertising. Communicatio 40:2, pages 113-136.
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Articles from other publishers (8)

Anna Fajula, Mariluz Barbeito, Estrella Barrio, Ana Maria Enrique & Juan José Perona. (2021) Feminist Stereotypes and Women’s Roles in Spanish Radio Ads. Media and Communication 9:2, pages 39-51.
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Lizhi He, George Zhou, Geri Salinitri & Lianrong Xu. (2019) Female Underrepresentation in STEM Subjects: An Exploratory Study of Female High School Students in China. EURASIA Journal of Mathematics, Science and Technology Education 16:1.
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J.D. Martín-Santana, E. Reinares-Lara & P. Reinares-Lara. (2017) Influence of radio spokesperson gender and vocal pitch on advertising effectiveness: The role of listener gender. Spanish Journal of Marketing - ESIC 21:1, pages 63-71.
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Rolf Kreyer. (2015) “Funky fresh dressed to impress”. International Journal of Corpus Linguistics 20:2, pages 174-204.
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Adrienne Trier-Bieniek & Patricia Leavy. 2014. Gender & Pop Culture. Gender & Pop Culture 199 202 .
M. Pilar Matud, Carmen Rodríguez & Inmaculada Espinosa. (2010) Gender in Spanish Daily Newspapers. Sex Roles 64:3-4, pages 253-264.
Crossref
Martin Eisend. (2009) A meta-analysis of gender roles in advertising. Journal of the Academy of Marketing Science 38:4, pages 418-440.
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Katherine A. Black, Jennifer A. Marola, Anne I. Littman, Joan C. Chrisler & William P. Neace. (2009) Gender and Form of Cereal Box Characters: Different Medium, Same Disparity. Sex Roles 60:11-12, pages 882-889.
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