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Journal of Gender Studies Volume 28, 2019 - Issue 4
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Articles

‘I’m about to get my tamp on.’ Framing tampons in We Media promotion posts targeting Chinese females

Yi MouThe School of Media & Communication in Shanghai Jiao Tong University, Shanghai, ChinaCorrespondence[email protected]
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Zichun YinView further author information
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Jiayi WangView further author information
Pages 435-448 | Received 19 Dec 2017, Accepted 16 Jul 2018, Published online: 30 Jul 2018

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Read on this site (7)

Jessie V. Ford, Allison Carter & Horas TH Wong. (2023) Orgasm and Faking Orgasm: Heterosexual Interactions in China. The Journal of Sex Research 60:4, pages 484-497.
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Yin Yang & Young Kim. (2023) Integrating the Theory of Planned Behavior and Bonding Social Capital to Examine Chinese Women’s Tampon Use Intentions. Health Communication 38:3, pages 575-584.
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Zikun Liu & Wenxue Zou. (2023) Breaking Taboos in Women’s Reproductive Health: The Communication Strategies Used by Top OB/GYN Influencers in Chinese Social Media. Health Communication 0:0, pages 1-12.
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Xinying Yang, Hongfeng Qiu & Ranran Zhu. (2023) ‘Never infuriate a creature that bleeds for successive seven days’: (un)supportive discourses of Chinese male netizens on dysmenorrhea. Feminist Media Studies 23:1, pages 253-269.
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Chun Yang & Yongyuan Zhou. (2023) Shifting the struggle inward: Mainstream debate on digital grassroots feminism in China. Asian Journal of Women's Studies 29:1, pages 69-96.
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Yi Mou, Yuanye Cui, Jilong Wang, Yuheng Wu, Zhipeng Li & Yingyan Wu. (2022) Perceiving sexual harassment and #metoo social media campaign among Chinese female college students. Journal of Gender Studies 31:2, pages 178-192.
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Yi Mou, Yingyan Wu, Jilong Wang, Yuheng Wu, Zhipeng Li & Yuanye Cui. (2020) Safer Sex Practice Among Female Chinese College Students and Its Antecedents: A Culture-Centered Approach. International Journal of Sexual Health 32:3, pages 282-292.
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Articles from other publishers (3)

Lin Zhang, Yi Mou & Jilong Wang. (2023) East–west disparities in safer sex inside China: a sociocultural perspective. Sexual Health 20:4, pages 323-329.
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Yin Yang, Xin Ma & Jessica Gall Myrick. (2022) Social media exposure, interpersonal network, and tampon use intention: A multigroup comparison based on network structure. Journal of Health Psychology 28:4, pages 343-355.
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Jack Butcher. 2023. Different Histories, Shared Futures. Different Histories, Shared Futures 159 177 .

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