Citations (20)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (3)
Prashant Chaudhary, Prabha Kiran, Nilesh Kate & Shailesh Pandey. (2022) Experiential tourism – role and application of micro-targeting in enhancing customer experience, engagement and loyalty. Journal of Information and Optimization Sciences 43:6, pages 1463-1473.
Read now
Read now
JuanC. Gázquez-Abad & Manuel Sánchez-Pérez. (2009) Characterising the deal-proneness of consumers by analysis of price sensitivity and brand loyalty: an analysis in the retail environment. The International Review of Retail, Distribution and Consumer Research 19:1, pages 1-28.
Read now
Read now
John Dawson. (2005) New Cultures, New Strategies, New Formats and New Relationships in European Retailing. Journal of Global Marketing 18:1-2, pages 73-97.
Read now
Read now
Articles from other publishers (17)
Rashmi Sharma & Richa Joshi. (2022) The effect of bank reputation on loyalty – the moderating role of bank type. South Asian Journal of Business Studies.
Crossref
Crossref
David Eshun Yawson & Fred A. YamoahDavid Eshun Yawson & Fred A. Yamoah. 2022. Contemporary Retail Marketing in Emerging Economies. Contemporary Retail Marketing in Emerging Economies
1
44
.
Stephanie Sisco. (2020) Race-Conscious Career Development: Exploring Self-Preservation and Coping Strategies of Black Professionals in Corporate America. Advances in Developing Human Resources 22:4, pages 419-436.
Crossref
Crossref
Olga Pak, Mark Ferguson, Olga Perdikaki & Su‐Ming Wu. (2019) Optimizing stock‐keeping unit selection for promotional display space at grocery retailers. Journal of Operations Management 66:5, pages 501-533.
Crossref
Crossref
Bedman Narteh & Mahama Braimah. (2019) Corporate reputation and retail bank selection: the moderating role of brand image. International Journal of Retail & Distribution Management 48:2, pages 109-127.
Crossref
Crossref
Joachim Zentes, Dirk Morschett & Hanna Schramm-KleinJoachim Zentes, Dirk Morschett & Hanna Schramm-Klein. 2017. Strategic Retail Management. Strategic Retail Management
351
373
.
Bruce I. Newman. (2016) Reinforcing Lessons for Business from the Marketing Revolution in U.S. Presidential Politics: A Strategic Triad. Psychology & Marketing 33:10, pages 781-795.
Crossref
Crossref
Isabel F. Loureiro, Celina P. Leão & Pedro M. Arezes. (2015) Quality Management and Ergonomics: An Integrative Approach through the ETdA System Approach. Procedia Engineering 131, pages 410-417.
Crossref
Crossref
Lotte D. T. van der Zanden, Ellen van Kleef, René A. de Wijk & Hans C. M. van Trijp. (2014) Understanding heterogeneity among elderly consumers: an evaluation of segmentation approaches in the functional food market. Nutrition Research Reviews 27:1, pages 159-171.
Crossref
Crossref
Ralf Wierich & Stephan Zielke. (2014) How retailer coupons increase attitudinal loyalty – the impact of three coupon design elements. European Journal of Marketing 48:3/4, pages 699-721.
Crossref
Crossref
Tsukasa Ishigaki, Takeshi Takenaka & Yoichi Motomura. (2010) Customer-Item Category Based Knowledge Discovery Support System and Its Application to Department Store Service. Customer-Item Category Based Knowledge Discovery Support System and Its Application to Department Store Service.
Tsukasa Ishigaki, Takeshi Takenaka & Yoichi Motomura. (2010) Computational Customer Behavior Modeling for Knowledge Management with an Automatic Categorization Using Retail Service's Datasets. Computational Customer Behavior Modeling for Knowledge Management with an Automatic Categorization Using Retail Service's Datasets.
Johan Lundberg & Sofia Lundberg. (2010) Retailer choice and loyalty schemes—evidence from Sweden. Letters in Spatial and Resource Sciences 3:3, pages 137-146.
Crossref
Crossref
Bruce R. Klemz, Christo Boshoff & Noxolo-Eileen Mazibuko. (2007) Fighting off the big guys: comparing competitive retail services strategies in industrialized and developing world settings. Service Business 2:2, pages 127-145.
Crossref
Crossref
Mónica Cortiñas, Margarita Elorz & José Miguel Múgica. (2008) The use of loyalty-cards databases: Differences in regular price and discount sensitivity in the brand choice decision between card and non-card holders. Journal of Retailing and Consumer Services 15:1, pages 52-62.
Crossref
Crossref
Bertil Hultén. (2007) Customer segmentation: The concepts of trust, commitment and relationships. Journal of Targeting, Measurement and Analysis for Marketing 15:4, pages 256-269.
Crossref
Crossref
Sigitas Urbonavičius & Robertas Ivanauskas. (2006) Parduotuvių tinklų pirkėjų segmentavimas pagal pirkimo progasSegmentation of Multiple Retailers’ Clients on the Basis of Shopping Occasions. Verslas: teorija ir praktika 7:1, pages 37-44.
Crossref
Crossref