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The International Review of Retail, Distribution and Consumer Research Volume 18, 2008 - Issue 5
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Articles

Generation Y female and male decision-making styles in Iran: are they different?

Kambiz Heidarzadeh Hanzaee Department of Business Management, IAU (Science & Research Branch) University, TehranCorrespondence[email protected]
&
Sara Aghasibeig Department of Business Management, IAU (Science & Research Branch) University, Tehran
Pages 521-537 | Received 01 Apr 2008, Accepted 01 Oct 2008, Published online: 11 Dec 2008

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Rina Makgosa & Oluranti Sangodoyin. (2018) Retail market segmentation: the use of consumer decision-making styles, overall satisfaction and demographics. The International Review of Retail, Distribution and Consumer Research 28:1, pages 64-91.
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Anubhav A. Mishra. (2015) Consumer innovativeness and consumer decision styles: a confirmatory and segmentation analysis. The International Review of Retail, Distribution and Consumer Research 25:1, pages 35-54.
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Tahmid Nayeem. (2014) Revised CSI and Australian consumers: incorporating ‘innovation’ and ‘automobile purchases’. The International Review of Retail, Distribution and Consumer Research 24:3, pages 278-293.
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Arpita Khare. (2012) Moderating effect of age and gender on consumer style inventory in predicting Indian consumers’ local retailer loyalty. The International Review of Retail, Distribution and Consumer Research 22:2, pages 223-239.
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Anna Solka, VanessaP. Jackson & Min-Young Lee. (2011) The influence of gender and culture on Generation Y consumer decision making styles. The International Review of Retail, Distribution and Consumer Research 21:4, pages 391-409.
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RudolfR. Sinkovics, Kannika ‘Mink’ Leelapanyalert & Mo Yamin. (2010) A comparative examination of consumer decision styles in Austria. Journal of Marketing Management 26:11-12, pages 1021-1036.
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Celile ÖZÇİÇEK DÖLEKOĞLU & Onur ÇELİK. (2018) Y Kuşağı Tüketicilerin Gıda Satın Alma DavranışıFood Purchasing Behavior of Y Generation Consumers. Kahramanmaraş Sütçü İmam Üniversitesi Tarım ve Doğa Dergisi 21, pages 55-66.
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Shahryar Mohsenin, Seyedamir Sharifsamet, Mohammad Rahim Esfidani & Lucas A. Skoufa. (2018) Customer decision-making styles as a tool for segmenting digital products market in Iran. Journal of Islamic Marketing 9:3, pages 560-577.
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Arvind Kumar, Anupama Vohra & Hamendra Kumar Dangi. (2017) Consumer decision-making styles and post purchase behaviour of poor for Fast Moving Consumer Goods. International Journal of Consumer Studies 41:2, pages 121-137.
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Anil Kumar & Manoj Kumar Dash. 2017. Business Infrastructure for Sustainability in Developing Economies. Business Infrastructure for Sustainability in Developing Economies 124 142 .
Tsung-Sheng Chang & Hsiaoping Yeh. (2016) Gender differences in Taiwan’s hypermarkets. Asia Pacific Journal of Marketing and Logistics 28:4, pages 650-662.
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Jūratė Banytė, Aušra Rūtelionė & Agnė Jarusevičiūtė. (2015) Modelling of Male Shoppers Behavior in Shopping Orientation Context. Procedia - Social and Behavioral Sciences 213, pages 694-701.
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Sajad Rezaei. (2015) Segmenting consumer decision-making styles (CDMS) toward marketing practice: A partial least squares (PLS) path modeling approach. Journal of Retailing and Consumer Services 22, pages 1-15.
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Fereshteh Lotfizadeh & Kambiz Heidarzadeh Hanzaee. (2014) Family structure and decision making styles among Iranian couples. Journal of Islamic Marketing 5:2, pages 241-257.
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Tahmid Nayeem & Riza Casidy. (2013) The role of external influences in high involvement purchase behaviour. Marketing Intelligence & Planning 31:7, pages 732-745.
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Steven Lysonski & Srinivas Durvasula. (2013) Consumer decision making styles in retailing: evolution of mindsets and psychological impacts. Journal of Consumer Marketing 30:1, pages 75-87.
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Vanessa P. Jackson & Min-Young Lee. (2010) Generation Y in the Global Market: A Comparison of South Korean and American Female Decision Making Styles. Journal of the Korean Society of Clothing and Textiles 34:6, pages 902-912.
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