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Articles

Characterising the deal-proneness of consumers by analysis of price sensitivity and brand loyalty: an analysis in the retail environment

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Pages 1-28 | Received 01 Mar 2008, Published online: 03 Apr 2009

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Hyun Gyo Kim & Dong Il Lee. (2014) The Effect of Deal-Proneness in the Searching Pattern on the Purchase Probability of Customer in Online Travel Services. Journal of the Korean Operations Research and Management Science Society 39:1, pages 29-48.
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Nan Ye & Meihua Zhou. (2010) The Effects of Consumer's Psychological Characteristics on Domain-Specific Deal-Proneness. The Effects of Consumer's Psychological Characteristics on Domain-Specific Deal-Proneness.
Ye Nan, Liu Jia & Zhou Meihua. (2010) The Effect of consumer's psychological characteristics on general deal-proneness. The Effect of consumer's psychological characteristics on general deal-proneness.

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