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The International Review of Retail, Distribution and Consumer Research Volume 20, 2010 - Issue 2
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Research Note

Market orientation in franchise networks: a contrast analysis of franchisors and franchisees views

Claire Gauzente ESC Rennes School of Business, RENNES & GRANEM University of Angers, FranceCorrespondence[email protected]
Pages 273-284 | Received 01 Sep 2009, Accepted 01 Jan 2010, Published online: 20 Apr 2010

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Read on this site (2)

Enrico Colla, Eugenia Ruiz-Molina, Catherine Chastenet De Gery & Martine Deparis. (2020) Franchisee’s entrepreneurial orientation dimensions and performance. Evidence from France. The International Review of Retail, Distribution and Consumer Research 30:5, pages 538-554.
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JoséM. Ramírez-Hurtado, FranciscoJ. Rondán-Cataluña, FlorM. Guerrero-Casas & JuanM. Berbel-Pineda. (2011) Identifying the franchisee profiles franchisors prefer. Journal of Business Economics and Management 12:4, pages 567-588.
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Articles from other publishers (1)

Donghun Yoon. (2021) Improvement Plan for Problems of Franchise Industry in South Korea. Studies in Business and Economics 16:2, pages 267-281.
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