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The International Review of Retail, Distribution and Consumer Research Volume 21, 2011 - Issue 4
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Original Articles

Ethnocentric tendencies of Indian consumers: impact on preference for domestic versus foreign products

Archana Kumar Department of Marketing, Montclair State University, Montclair, USACorrespondence[email protected]
,
Ann Fairhurst Department of Retail, Hospitality, and Tourism Management, University of Tennessee, Knoxville, USA
&
Youn-Kyung Kim Department of Retail, Hospitality, and Tourism Management, University of Tennessee, Knoxville, USA
Pages 323-341 | Received 15 Nov 2009, Accepted 16 May 2011, Published online: 14 Sep 2011

Citations (14)

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Krupa Mhatre & Ankit Singh. (2022) The Impact of Embarrassment to Product Purchase and Brand Influence on the Perceived Benefits and Availability of Ayurveda Products in the COVID-19 Era: an Investigation by SEM Approach. Hospital Topics 100:4, pages 188-195.
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Matea Matić. (2013) The Impact of Demographic and Socio-Psychological Factors on Consumers Ethnocentric Tendencies in Croatia. Economic Research-Ekonomska Istraživanja 26:3, pages 1-14.
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Articles from other publishers (12)

Feiteng Long, Zi Ye & Guohua Liu. (2022) Intergroup threat, knowledge of the outgroup, and willingness to purchase ingroup and outgroup products: The mediating role of intergroup emotions. European Journal of Social Psychology 53:2, pages 268-287.
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Navneet Gera, Swati Rohatgi & Jorge A. Wise. (2022) Consumer Ethnocentrism in Indian Air-Conditioner Market: A Social Identity Theory Perspective. International Journal of Global Business and Competitiveness 17:2, pages 192-202.
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Shweta PandeyDeepak ChawlaLuz Suplico JeongReynaldo BautistaJr.Jr. & Joseph Emil Santos. (2020) An Experimental Approach to Examine the Antecedents of Attitude, Intention, and Loyalty Towards Cause-related Marketing: The Case of India and the Philippines. Global Business Review 23:5, pages 1252-1272.
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Riddhish N. JoshiDr.Dr. & Yogesh C. JoshiDr.Dr.. (2022) ECONOMIC-DEMOGRAPHIC ANTECEDENTS AND CONSEQUENCES OF CONSUMER ETHNOCENTRISM: AN EMPIRICAL STUDY. Towards Excellence, pages 1114-1135.
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Rajasekhara Mouly Potluri, Sophia Johnson & Premila Koppalakrishnan. (2020) An exploratory treatise on the ethnocentric tendencies of Emirati Gen Z consumers. Journal of Islamic Marketing 13:3, pages 763-780.
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Daniel K. Maduku & Fhumulani R. Phadziri. (2021) Foreign Firms’ Cross-cultural Competence and Pro-domestic Purchasing Behaviours: How Relevant Are Social Norms?. Global Business Review, pages 097215092110303.
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Swagata Chakraborty & Amrut Sadachar. (2020) Predicting Indian consumers' purchase intention from Western apparel brands. Journal of Fashion Marketing and Management: An International Journal 25:3, pages 407-429.
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Deepti Jog & Divya Singhal. (2020) Greenwashing Understanding Among Indian Consumers and Its Impact on Their Green Consumption. Global Business Review, pages 097215092096293.
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Manish DasDebarshi Mukherjee. (2019) Cosmopolitanism, Materialism, Consumer Ethnocentrism and Consumer Behaviour: Evidence from Aboriginal Tripuri Tribe of India. IIM Kozhikode Society & Management Review 8:2, pages 104-119.
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Diptiman Banerji & Prashant Mishra. (2018) An ethnocentric perspective of foreign multi-brand retail in India. International Journal of Retail & Distribution Management 46:3, pages 230-246.
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Bang Nguyen, T C Melewar & Don E. SchultzBang Nguyen, T C Melewar & Don E. Schultz. 2017. Asia Branding. Asia Branding 17 29 .
Archana Kumar, Ann Fairhurst & Youn-Kyung Kim. (2013) The role of personal cultural orientation in consumer ethnocentrism among Indian consumers. Journal of Indian Business Research 5:4, pages 235-250.
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