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Original Articles

The influence of gender and culture on Generation Y consumer decision making styles

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Pages 391-409 | Received 13 Sep 2010, Accepted 30 May 2011, Published online: 14 Sep 2011

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Read on this site (7)

Andreas Klein & Varinder M. Sharma. (2022) Cultural Perspectives of Millennials’ Decision-Making Styles in Online Group Buying. Journal of International Consumer Marketing 34:4, pages 357-379.
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Sajad Rezaei. (2015) Segmenting consumer decision-making styles (CDMS) toward marketing practice: A partial least squares (PLS) path modeling approach. Journal of Retailing and Consumer Services 22, pages 1-15.
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Sue Vaux Halliday & Alexandra Astafyeva. (2014) Millennial cultural consumers: co-creating value through brand communities. Arts Marketing: An International Journal 4:1/2, pages 119-135.
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Dawn B. Valentine & Thomas L. Powers. (2013) Generation Y values and lifestyle segments. Journal of Consumer Marketing 30:7, pages 597-606.
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Matthias Muskat, Birgit Muskat, Anita Zehrer & Raechel Johns. (2013) Generation Y: evaluating services experiences through mobile ethnography. Tourism Review 68:3, pages 55-71.
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