Citations (8)
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Changju Kim & Bin Hu. (2021) Role of brand equity and competitive strategies in the relation between horizontal alliances and its benefits. Journal of Business & Industrial Marketing 37:9, pages 1903-1914.
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Changju Kim, Ryuta Ishii & Jin Yong Park. (2022) Does brand equity matter in small retailers' horizontal strategic alliances?. Industrial Marketing Management 103, pages 227-237.
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Changju Kim, Miao Miao & Bin Hu. (2021) Relations between merchandising information orientation, strategic integration and retail performance. International Journal of Retail & Distribution Management 50:1, pages 18-35.
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Julia Carins & Svetlana Bogomolova. (2021) Co-designing a community-wide approach to encouraging healthier food choices. Appetite 162, pages 105167.
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