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The International Review of Retail, Distribution and Consumer Research Volume 27, 2017 - Issue 1
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Articles

The effect of perceived advertising effort on brand perception: implication for retailers in Hong Kong

Fong Yee (Fanny) ChanDepartment of Marketing, Hang Seng Management College, Shatin, Hong Kong
,
Hung Fai (Sunny) ChanDepartment of Marketing, Hang Seng Management College, Shatin, Hong KongCorrespondence[email protected]
&
Felix TangDepartment of Marketing, Hang Seng Management College, Shatin, Hong Kong
Pages 78-93 | Received 04 Sep 2015, Accepted 01 Jul 2016, Published online: 30 Aug 2016

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