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Article

Review of studies on digital transaction platforms in marketing journals

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Pages 164-192 | Received 19 Oct 2018, Accepted 21 Jun 2019, Published online: 14 Aug 2019

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Abide Coskun-Setirek, Maria Carmela Annosi, William Hurst, Wilfred Dolfsma & Bedir Tekinerdogan. (2023) Architecture and Governance of Digital Business Ecosystems: A Systematic Literature Review. Information Systems Management 0:0, pages 1-33.
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Harri Hokkanen, Mikko Hänninen, Mika Yrjölä & Hannu Saarijärvi. (2021) From customer to actor value propositions: an analysis of digital transaction platforms. The International Review of Retail, Distribution and Consumer Research 31:3, pages 257-279.
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Mikko Hänninen, Stephen K. Kwan & Lasse Mitronen. (2021) From the store to omnichannel retail: looking back over three decades of research. The International Review of Retail, Distribution and Consumer Research 31:1, pages 1-35.
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André Luiz Tavares Damasceno, Cristiano Morini & Gean Lucas Pannellini. (2021) Lessons from the fastest Brazilian unicorn. Innovation & Management Review 20:3, pages 281-297.
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Sandra Habil, Sara El-Deeb & Noha El-Bassiouny. 2023. The Palgrave Handbook of Interactive Marketing. The Palgrave Handbook of Interactive Marketing 683 704 .
Amit Kumar Bardhan & Saad Ashraf. (2022) More buyers or more sellers: on marketing resource allocation strategies of competing two-sided platforms. Electronic Commerce Research.
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Jingyu Li, Yigang Pan, Yi Yang & Caleb H. Tse. (2022) Digital platform attention and international sales: An attention-based view. Journal of International Business Studies 53:8, pages 1817-1835.
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Valter Afonso Vieira, Marcos Inácio Severo de Almeida & Thomas Frank Schreiner. (2022) Amplifying retailers' sales with a hub's owned and earned social media: The moderating role of marketplace organic search. Industrial Marketing Management 101, pages 165-175.
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Clara González-Tosat & Charo Sádaba-Chalezquer. (2021) Digital Intermediaries: More than New Actors on a Crowded Media Stage. Journalism and Media 2:1, pages 77-99.
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