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Articles

Smart packaging: definitions, models and packaging as an intermediator between digital and physical product management

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Pages 377-410 | Received 13 Feb 2019, Accepted 16 Dec 2019, Published online: 18 Feb 2020

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Sandra Brüel Grönberg & Kajsa Hulthén. (2022) E-commerce packaging as an embedded resource in three network settings. The International Review of Retail, Distribution and Consumer Research 32:4, pages 450-467.
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