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The International Review of Retail, Distribution and Consumer Research Volume 30, 2020 - Issue 5
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Research Article

Impact of celebrity endorser as in-store stimuli on impulse buying

Yadvinder Parmara University Business School, Guru Nanak Dev University, Amritsar, Punjab, IndiaCorrespondence[email protected]
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,
Bikram Jit Singh Manna University Business School, Guru Nanak Dev University, Amritsar, Punjab, IndiaView further author information
&
Mandeep Kaur Ghumanb Member of Teaching Staff (Marketing), UNSW, Canberra, AustraliaView further author information
Pages 576-595 | Received 02 Sep 2019, Accepted 22 May 2020, Published online: 16 Jul 2020

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Read on this site (3)

Xiaofan Yue, Nawal Hanim Abdullah, Mass Hareeza Ali & Raja Nerina Raja Yusof. (2023) The Impact of Celebrity Endorsement on Followers’ Impulse Purchasing. Journal of Promotion Management 29:3, pages 338-358.
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S. R. Nikhashemi, Rowan Kennedy & Felix Mavondo. (2023) Leveraging virtual brand community engagement and consumer brand identification as a bounce-back brand recovery strategy: Role of brand endorsers. Journal of Marketing Communications 0:0, pages 1-41.
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Regina Burnasheva & Yong Gu Suh. (2022) The moderating role of parasocial relationships in the associations between celebrity endorser’s credibility and emotion-based responses. Journal of Marketing Communications 28:4, pages 343-359.
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Articles from other publishers (7)

Patrick Roßmann, Michael Schade & Christoph Klaus Burmann. (2023) When manufacturer brands did not support retailer brand images. International Journal of Retail & Distribution Management 51:11, pages 1516-1532.
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Rambabu Lavuri & Park Thaichon. (2023) Do extrinsic factors encourage shoppers’ compulsive buying? Store environment and product characteristics. Marketing Intelligence & Planning.
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Zinggara Hidayat. 2023. A New Era of Consumer Behavior - In and Beyond the Pandemic. A New Era of Consumer Behavior - In and Beyond the Pandemic.
L. Javier Cabeza-Ramírez, Fernando J. Fuentes-García, M. Carmen Cano-Vicente & Miguel González-Mohino. (2022) How Generation X and Millennials Perceive Influencers’ Recommendations: Perceived Trustworthiness, Product Involvement, and Perceived Risk. Journal of Theoretical and Applied Electronic Commerce Research 17:4, pages 1431-1449.
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Mengmeng Liu. (2022) Determining the Role of Influencers’ Marketing Initiatives on Fast Fashion Industry Sustainability: The Mediating Role of Purchase Intention. Frontiers in Psychology 13.
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Hui Yao. (2022) Analysis Model of Consumer Sentiment Tendency of Commodities in E-Commerce. Frontiers in Psychology 13.
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紫璇 江. (2021) The Analysis of the Impulsive Buying Behavior Studies—Taking International Journals from 2016 to 2021 as Example. Advances in Social Sciences 10:07, pages 1683-1697.
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