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The International Review of Retail, Distribution and Consumer Research Volume 31, 2021 - Issue 3
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Article

Consumer behavior with augmented reality in retail: a review and research agenda

Virginie Lavoyea LUT University, School of Business and Management, Lappeenranta, FinlandCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-6586-8324View further author information
ORCID Icon,
Joel Merob University of Jyväskylä, School of Business and Economics, Jyväskylä, FinlandView further author information
&
Anssi Tarkiainenc LUT University, School of Business and Management, Lappeenranta, FinlandView further author information
Pages 299-329 | Received 28 Apr 2020, Accepted 08 Mar 2021, Published online: 29 Mar 2021

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Bence Pistrui, Dániel Kostyal & Zsolt Matyusz. (2023) Dynamic acceleration: Service robots in retail. Cogent Business & Management 10:3.
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Yuling Wei, Attila Endre Simay, Irma Agárdi, Jhanghiz Syahrivar & Ágnes Hofmeister-Tóth. (2023) Using Artificial Intelligence to Promote Branded Color Cosmetics: Evidence from Indonesia. Journal of Promotion Management 29:5, pages 644-675.
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Vimi Jham, Gunjan Malhotra & Nidhi Sehgal. (2023) Consumer-brand Relationships with AI Anthropomorphic Assistant: Role of Product Usage Barrier, Psychological Distance and Trust. The International Review of Retail, Distribution and Consumer Research 33:2, pages 117-133.
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Syed Shah Alam, Mohammad Masukujjaman, Md Shohel Sayeed, Nor Asiah Omar, Abu Hanifah Ayob & Wan Mohd Hirwani Wan Hussain. (2023) Modeling Consumers’ Usage Intention of Augmented Reality in Online Buying Context: Empirical Setting with Measurement Development. Journal of Global Marketing 36:1, pages 1-24.
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Salman Bahoo, Rana Muhammad Umar, Michela Cesarina Mason & Gioele Zamparo. Role of theory of consumption values in consumer consumption behavior: a review and Agenda. The International Review of Retail, Distribution and Consumer Research 0:0, pages 1-25.
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