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European Journal of Information Systems Volume 32, 2023 - Issue 5
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Research Article

Towards a model of social commerce: improving the effectiveness of e-commerce through leveraging social media tools based on consumers’ dual roles

Xiaolin Lina Department of Information Systems and Business Analytics, College of Business, California State University, Sacramento, CA, USAView further author information
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Xuequn Wangb School of Business and Law, Edith Cowan University, Joondalup, Western AustraliaAustraliaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-1557-8265View further author information
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Pages 782-799 | Received 16 Jan 2021, Accepted 05 Mar 2022, Published online: 27 Apr 2022

Citations (5)

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Read on this site (1)

Wufeng Tang. (2023) Conducting in-Depth Research on Influencing Mechanisms for Improving Social Media Services Using Cognition Theory. Journal of Social Service Research 49:5, pages 511-529.
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Articles from other publishers (4)

Xiaolin Lin & Xuequn Wang. (2023) Following too much on Facebook brand page: A concept of brand overload and its validation. International Journal of Information Management 73, pages 102682.
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Lai-Ying Leong, Teck Soon Hew, Keng-Boon Ooi, Nick Hajli & Garry Wei-Han Tan. (2023) Revisiting the social commerce paradigm: the social commerce (SC) framework and a research agenda. Internet Research.
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Alexandrina Maria Păuceanu, Sebastian Văduva & Amalia Cristina Nedelcuț. (2023) Social Commerce in Europe: A Literature Review and Implications for Researchers, Practitioners, and Policymakers. Journal of Theoretical and Applied Electronic Commerce Research 18:3, pages 1283-1300.
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Nadia A. Atshan, Hadi Al-Abrrow, Hasan Oudah Abdullah & Hussam Al Halbusi. 2022. Artificial Neural Networks and Structural Equation Modeling. Artificial Neural Networks and Structural Equation Modeling 149 161 .

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