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Applied Financial Economics Volume 18, 2008 - Issue 19
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Original Articles

Athens’ Olympic Games 2004 impact on sponsors’ stock returns

Aristeidis Samitas Department of Business Administration, University of the Aegean, Business School, 6 Christou Lada Str., Athens 10561, Greece
,
Dimitris Kenourgios Department of Economics, University of Athens, 5 Stadiou Str., 10562 Athens, GreeceCorrespondence[email protected]
&
Peter Zounis Department of Communication, Media, and Culture, Panteion University, 6 Christou Lada Str., Athens 10561, Greece
Pages 1569-1580 | Published online: 24 Oct 2008

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Steffen Hundt & Andreas Horsch. (2019) Sponsorship of the FIFA world cup, shareholder wealth, and the impact of corruption. Applied Economics 51:23, pages 2468-2491.
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George S. Spais & Margaret A. Johnston. (2014) The Evolution of Scholarly Research on Sponsorship: Expectations About the Future of This Research Domain. Journal of Promotion Management 20:3, pages 267-290.
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Hyun-Duck Kim, Changwook Jung & Jeoung-Hak Lee. (2013) An Analysis of Stock Market Response to the IOC's Commercial Partnership: The Case of the TOP Partnership Program. Journal of Promotion Management 19:3, pages 332-351.
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Articles from other publishers (23)

Krystian M. Zawadzki & Marcin Potrykus. (2023) Stock Markets’ Reactions to the Announcement of the Hosts. An Event Study in the Analysis of Large Sporting Events in the Years 1976–2032. Journal of Sports Economics 24:6, pages 759-800.
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Joaquin Sanchez, Teresa Pintado & Carlota López-Aza. (2022) Companies Taking a Stand: The Effect of Corporate Activism on Wall Street. Global Business Review, pages 097215092211301.
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Kamran Eshghi. (2022) Are sports sponsorship announcements good news for shareholders? A meta-analysis. International Journal of Research in Marketing 39:1, pages 268-287.
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Ted HaydukIIIIII. (2021) Who Benefitted From the PyeongChang Olympic Announcement? Evidence From the South Korean Stock Market. Journal of Sports Economics 23:1, pages 39-75.
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Yuki Suenaga & Fumiko Takeda. (2021) The Impact of Postponing the Olympics on Stock Markets. International Advances in Economic Research 27:3, pages 219-232.
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Youngbum Kwon & T. Bettina Cornwell. (2020) Sport sponsorship announcement and stock returns: a meta-analytic review. International Journal of Sports Marketing and Sponsorship 22:3, pages 608-630.
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Abel Monfort, Nuria Villagra & Joaquín Sánchez. (2021) Economic impact of corporate foundations: An event analysis approach. Journal of Business Research 122, pages 159-170.
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Lincoln C. Wood, Jason X. Wang, Linh N. K. Duong, Torsten Reiners & Rikki Smith. (2018) Stock Market Reactions to Auto Manufacturers’ Environmental Failures. Journal of Macromarketing 38:4, pages 364-382.
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Carmen Abril, Joaquin Sanchez & Teresa Recio. (2018) How Does Wall Street React to Global Sports Sponsorship Announcements?. Journal of Advertising Research 58:3, pages 297-310.
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Jean NolletJean Nollet. 2018. Stratégies d’achat. Stratégies d’achat 199 220 .
Wolfgang Breuer, Moritz Felde & Bertram I. Steininger. (2015) The Financial Impact of Firm Withdrawals from “State Sponsor of Terrorism” Countries. Journal of Business Ethics 144:3, pages 533-547.
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John Fizel & Chris R. McNeil. (2016) Bowling for Dollars. Journal of Sports Economics 18:2, pages 162-181.
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Sameera Mohamed, Tyron Oettlé & Sinead Stewart. (2015) Mega-sporting events: The impact on host stock markets and investment prospects. Corporate Ownership and Control 12:2, pages 222-235.
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Masaki Kudo, Yong Jae Ko, Matthew Walker & Daniel P Connaughton. (2015) The influence of title sponsorships in sports events on stock price returns. International Journal of Sports Marketing and Sponsorship 16:2, pages 37-56.
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Christopher R. Knittel & Victor Stango. (2014) Celebrity Endorsements, Firm Value, and Reputation Risk: Evidence from the Tiger Woods Scandal. Management Science 60:1, pages 21-37.
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Dimitrios Asteriou, Aristeidis Samitas & Dimitrios Kenourgios. (2013) The London 2012 Olympic Games announcement and its effect on the London Stock Exchange. Journal of Economic Studies 40:2, pages 203-221.
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Haina Ding, Alexander E. Molchanov & Philip A. Stork. (2010) The value of celebrity endorsements: A stock market perspective. Marketing Letters 22:2, pages 147-163.
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Chengli Tien, Huai-Chun Lo & Hsiou-Wei Lin. (2011) The Economic Benefits of Mega Events: A Myth or a Reality? A Longitudinal Study on the Olympic Games. Journal of Sport Management 25:1, pages 11-23.
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Christos Floros. (2010) The impact of the Athens Olympic Games on the Athens Stock Exchange. Journal of Economic Studies 37:6, pages 647-657.
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Margaret A. Johnston. (2010) The impact of sponsorship announcements on shareholder wealth in Australia. Asia Pacific Journal of Marketing and Logistics 22:2, pages 156-178.
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Youngbum Kwon & T. Bettina Cornwell. (2020) Sport Sponsorship Announcement and Stock Returns: A Meta-Analytic Review. SSRN Electronic Journal.
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Wolfgang Breuer & Moritz Felde. (2012) Stock Market Reaction to Firm Withdrawal from State Sponsor of Terrorism Countries − Punishment for Foregone Business Opportunities or Reward for Ethical Behaviour?. SSRN Electronic Journal.
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Alexander Molchanov, Philip A. Stork & Victor Zeng. (2010) The 2008 Beijing Olympic Sponsorships: Value for Money?. SSRN Electronic Journal.
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