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Accounting Education Volume 11, 2002 - Issue 4
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Original Articles

Derrick's Ice–Cream Company: applying the BCG matrix in customer profitability analysis.

Malcolm Smith
Pages 365-375 | Published online: 05 Oct 2010

Citations (6)

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Read on this site (3)

Beverley Jackling, Riccardo Natoli, Siti Nuryanah & Dimuthu Ekanayake. (2013) Celebrating 20 Years of Publication of Accounting Education: an international journal: 1992–2011. Accounting Education 22:1, pages 18-43.
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Paul Andon & Jane Baxter. (2011) Introducing and Contextualising Customer Lifetime Valuation: A Management Accounting Teaching Resource. Accounting Education 20:1, pages 39-61.
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Ken Bates & Mark Whittington. (2009) The Customer Is King. Enthroned or In Exile? An Analysis of the Level of Customer Focus in Leading Management Accounting Textbooks. Accounting Education 18:3, pages 291-317.
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Articles from other publishers (3)

Farzana Aman Tanima & Ken Bates. (2015) The incidence and perceived managerial merit of customer accounting in New Zealand. Pacific Accounting Review 27:4, pages 466-485.
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Terence K. M. Tien. (2014) Re-Examining Customer Profitability: A New Approach to Differentiating Customer Portfolio. SSRN Electronic Journal.
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Farzana Aman Tanima & Ken Bates. (2011) The Incidence and Perceived Managerial Merit of Customer Accounting in New Zealand. SSRN Electronic Journal.
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