2,657
Views
22
CrossRef citations to date
0
Altmetric
Research articles

Extending the theory of planned behavior: factors fostering millennials’ intention to purchase eco-sustainable products in an emerging market

Pages 1507-1529 | Received 11 Nov 2020, Accepted 12 May 2021, Published online: 07 Jul 2021

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (5)

Abhinav Sharma, Deepak Singh & Richa Misra. (2023) The Role of Positive Anticipated Emotions in Influencing Purchase Intentions of Battery Electric Cars in Emerging Markets. Journal of International Consumer Marketing 0:0, pages 1-19.
Read now
Jinok Susanna Kim, Timothy J. Lee & Myung Ja Kim. (2023) The effect of pandemic-related stress on the decision-making process for individual outdoor leisure activities. Journal of Leisure Research 0:0, pages 1-20.
Read now
Isaac Kwasi Asante, Emmanuel Wisgtos Inkoom, John Kwesi Ocran, Emmanuel Kyeremateng, Georgina Sabari & Franklin Tetteh Odamtten. (2023) Intention of smallholder maize farmers to adopt integrated pest management practices for fall armyworm control in the Upper East region of Ghana. International Journal of Pest Management 0:0, pages 1-18.
Read now

Articles from other publishers (17)

Hongyun Si, Na Li, Xu Duan, Long Cheng & Zhikang Bao. (2023) Understanding the public's willingness to participate in the Carbon Generalized System of Preferences (CGSP): An innovative mechanism to drive low-carbon behavior in China. Sustainable Production and Consumption 38, pages 1-12.
Crossref
Abdul Ghaffar & Tahir Islam. (2023) Factors leading to sustainable consumption behavior: an empirical investigation among millennial consumers. Kybernetes.
Crossref
Rambabu Lavuri, Umair Akram & Zubair Akram. (2023) Exploring the sustainable consumption behavior in emerging countries: The role of pro‐environmental self‐identity, attitude, and environmental protection emotion. Business Strategy and the Environment.
Crossref
Ramazan Eren, Abdullah Uslu & Ayla Aydın. (2023) The Effect of Service Quality of Green Restaurants on Green Restaurant Image and Revisit Intention: The Case of Istanbul. Sustainability 15:7, pages 5798.
Crossref
Subrahmanyam Annamdevula, Sai S. Nudurupati, Raja P. Pappu & Ranendra Sinha. (2022) Moral obligation for recycling among youth: extended models of the theory of planned behaviour. Young Consumers 24:2, pages 165-183.
Crossref
Rambabu Lavuri. 2023. Exploring Business Ecosystems and Innovation Capacity Building in Global Economics. Exploring Business Ecosystems and Innovation Capacity Building in Global Economics 232 251 .
Rambabu Lavuri, Abhinav Jindal, Umair Akram, Bhukya Koteswara Rao Naik & Alrence Santiago Halibas. (2022) Exploring the antecedents of sustainable consumers' purchase intentions: Evidence from emerging countries. Sustainable Development 31:1, pages 280-291.
Crossref
Akanksha Saini, Abhishek Kumar, Saroj Kumar Mishra, Sanjay Kumar Kar & Rohit Bansal. (2023) Do environment-friendly toys have a future? An empirical assessment of buyers' green toys decision-making. Environment, Development and Sustainability.
Crossref
Oliver Alexander Gansser & Christina Stefanie Reich. (2023) Influence of the New Ecological Paradigm (NEP) and environmental concerns on pro-environmental behavioral intention based on the Theory of Planned Behavior (TPB). Journal of Cleaner Production 382, pages 134629.
Crossref
Magdy El-Sayed Hashish, Ahmed Hassan Abdou, Shaimaa Abo Khangar Mohamed, Ahmed Saleh Abo Elenain & Wagih Salama. (2022) The Nexus between Green Perceived Quality, Green Satisfaction, Green Trust, and Customers’ Green Behavioral Intentions in Eco-Friendly Hotels: A Structural Equation Modeling Approach. International Journal of Environmental Research and Public Health 19:23, pages 16195.
Crossref
Pankaj Tiwari. (2022) Analysing Green Self-efficacy and Green Altruism of Millennials Customers Toward Green Purchases Through the lens of the Theory of Planned Behaviour. Public Organization Review.
Crossref
Bo Meng, Myong Jae Lee, Bee-Lia Chua & Heesup Han. (2022) An integrated framework of behavioral reasoning theory, theory of planned behavior, moral norm and emotions for fostering hospitality/tourism employees’ sustainable behaviors. International Journal of Contemporary Hospitality Management 34:12, pages 4516-4538.
Crossref
Farzana Riva, Solon Magrizos, Mohammad Rabiul Basher Rubel & Ioannis Rizomyliotis. (2022) Green consumerism, green perceived value, and restaurant revisit intention: Millennials' sustainable consumption with moderating effect of green perceived quality. Business Strategy and the Environment 31:7, pages 2807-2819.
Crossref
MengMeng Jiang & Qiong Wu. (2022) Employees buying organic food intention: An extension of the theory of planned behavior. Frontiers in Psychology 13.
Crossref
Harry Jay Cavite, Panya Mankeb, Chanhathai Kerdsriserm, Athiwat Joedsak, Nuttanan Direksri & Suneeporn Suwanmaneepong. (2022) Do behavioral and socio-demographic factors determine consumers’ purchase intention towards traceable organic rice? Evidence from Thailand. Organic Agriculture 12:2, pages 243-258.
Crossref
婷 李. (2022) Research and Analysis of Influencing Factors of Consumers’ Green Attitude—Based on the Causal-Chain Framework. Advances in Social Sciences 11:06, pages 2223-2233.
Crossref
Sandrina Francisca Teixeira, Belem Barbosa, Hugo Cunha & Zaila Oliveira. (2021) Exploring the Antecedents of Organic Food Purchase Intention: An Extension of the Theory of Planned Behavior. Sustainability 14:1, pages 242.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.