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Museum Management and Curatorship Volume 25, 2010 - Issue 3
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Management

Destination competitiveness and museum marketing strategies: an emerging issue in the Italian context

Alfonso Siano Department of Communication Sciences, University of Salerno, Via Ponte Don Melillo, 84084-Fisciano (SA), Italy
,
Lynne Eagle Department of Marketing, University of the West of England, Frenchay Campus, Coldharbour Lane, Bristol, BS16 1QY, UK
,
Maria Giovanna Confetto Department of Communication Sciences, University of Salerno, Via Ponte Don Melillo, 84084-Fisciano (SA), Italy
&
Mario Siglioccolo Department of Communication Sciences, University of Salerno, Via Ponte Don Melillo, 84084-Fisciano (SA), ItalyCorrespondence[email protected]
Pages 259-276 | Received 10 Jun 2009, Published online: 17 Aug 2010

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Anna Kovaleva, Michael Epstein & Ilona Parik. (2018) National heritage branding: a case study of the Russian Museum of Ethnography. Journal of Heritage Tourism 13:2, pages 128-142.
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Jing (Bill) Xu & Tracy Au. (2023) Destination competitiveness since 2010: research themes, approaches, and agenda. Tourism Review 78:3, pages 665-696.
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Alberto Romolini, Silvia Fissi, Elena Gori & Marco Contri. 2021. Cultural Initiatives for Sustainable Development. Cultural Initiatives for Sustainable Development 45 60 .
Vassiliki Kamariotou, Maria Kamariotou & Fotis Kitsios. 2021. Business Intelligence and Modelling. Business Intelligence and Modelling 409 414 .
Alberto Romolini, Silvia Fissi, Elena Gori & Marco Contri. 2020. Management, Participation and Entrepreneurship in the Cultural and Creative Sector. Management, Participation and Entrepreneurship in the Cultural and Creative Sector 11 32 .
Virginia Milone & Simone Pizzi. (2019) Managing the Complexity through New Forms of Financial Reporting: A Multiple Case Study on Italian Public Museums. Administrative Sciences 9:4, pages 95.
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Cristiana Barandoni. (2019) MannInColours. The Use of Digitals to Introduce Ancient Polychromy to General Public. MannInColours. The Use of Digitals to Introduce Ancient Polychromy to General Public.
Tanja Komarac, Durdana Ozretic-Dosen & Vatroslav Skare. (2017) Understanding competition and service offer in museum marketing. Academia Revista Latinoamericana de Administración 30:2, pages 215-230.
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Mara Cerquetti. (2011) Local art museums and visitors: audience and attendance development. Theoretical requirements and empirical evidence. European Journal of Cultural Management and Policy 1.
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