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Journal of Strategic Marketing Volume 9, 2001 - Issue 4
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Original Articles

Approaches to market orientation and new product development in smaller enterprises: a proposal for a context-rich interpretive framework

Michael Enright
Pages 301-313 | Published online: 09 Dec 2010

Citations (18)

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Meredith E. David, Fred R. David & Forest R. David. (2017) The quantitative strategic planning matrix: a new marketing tool. Journal of Strategic Marketing 25:4, pages 342-352.
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Adela García-Aracil & Ignacio Fernández De Lucio. (2008) Industry–University Interactions in a Peripheral European Region: An Empirical Study of Valencian Firms. Regional Studies 42:2, pages 215-227.
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Articles from other publishers (16)

David Starr-Glass. 2016. Project Management. Project Management 1830 1852 .
Wing Lam & Michael J. Harker. (2013) Marketing and entrepreneurship: An integrated view from the entrepreneur’s perspective. International Small Business Journal: Researching Entrepreneurship 33:3, pages 321-348.
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Dilani Jayawarna, Oswald Jones, Wing Lam & Sabrina Phua. (2014) The performance of entrepreneurial ventures. Journal of Small Business and Enterprise Development 21:4, pages 565-587.
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David Starr-Glass. 2014. Effective Human Resources Management in Small and Medium Enterprises. Effective Human Resources Management in Small and Medium Enterprises 74 95 .
Gurjeet KaurShruti Gupta. (2012) Business Orientation of Indian Consumer Banking. Global Business Review 13:3, pages 481-507.
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Rupak Rauniar & Greg Rawski. (2012) Organizational structuring and project team structuring in integrated product development project. International Journal of Production Economics 135:2, pages 939-952.
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Jonathan H. Deacon & Jackie Harris. (2011) Contextual marketing. Journal of Research in Marketing and Entrepreneurship 13:2, pages 146-160.
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S.T. Akinyele. (2010) Market Orientation in a Small Scale Enterprise Environment: Importance of Product-Related Factors. International Business Management 4:3, pages 162-170.
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Ann Ledwith & Michele O'Dwyer. (2009) Market Orientation, NPD Performance, and Organizational Performance in Small Firms. Journal of Product Innovation Management 26:6, pages 652-661.
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Michele O'Dwyer & Ann Ledwith. (2009) Determinants of new product performance in small firms. International Journal of Entrepreneurial Behavior & Research 15:2, pages 124-136.
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Stephen C. Jones, Tami L. Knotts & Gerald G. Udell. (2008) Market orientation for small manufacturing suppliers: the importance of product‐related factors. Journal of Business & Industrial Marketing 23:7, pages 443-453.
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TAMI L. KNOTTS, STEPHEN C. JONES & KAREN L. BROWN. (2011) THE EFFECT OF STRATEGIC ORIENTATION AND GENDER ON SURVIVAL: A STUDY OF POTENTIAL MASS MERCHANDISING SUPPLIERS. Journal of Developmental Entrepreneurship 13:01, pages 99-113.
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Rupak Rauniar, William Doll, Greg Rawski & Paul Hong. (2008) The role of heavyweight product manager in new product development. International Journal of Operations & Production Management 28:2, pages 130-154.
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Ulf Elg. (2007) Market orientation processes in retailing: a cross‐national study. European Journal of Marketing 41:5/6, pages 568-589.
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Yung-ching Ho, Gin-yuan Lee & Yu Chao. (2006) A Conceptual Framework of Organizational Integration and Product Launch Activities Proficiency on Market Success. A Conceptual Framework of Organizational Integration and Product Launch Activities Proficiency on Market Success.
Tomaž Kolar. (2006) Benchmarking market orientation of banks in transitional markets. International Journal of Bank Marketing 24:2, pages 76-97.
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