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Journal of Strategic Marketing Volume 14, 2006 - Issue 4
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Original Articles

The mainstreaming of Fair Trade: a macromarketing perspective

Geoff Moore Durham Business School, Durham University, Durham, UKCorrespondence[email protected]
,
Jane Gibbon Newcastle Business School, Northumbria University, UK
&
Richard Slack Newcastle Business School, Northumbria University, UK
Pages 329-352 | Published online: 13 Jun 2007

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Monica M. Popa Sârghie & John Pracejus. (2023) Alleviating inequity and promoting a moral economy through Fair Trade: how can reluctant consumers become part of the solution?. Journal of Strategic Marketing 31:2, pages 403-420.
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Sidney Anderson & Jeffrey Anderson. (2022) Leave some for me! The role of marketing in influencing responsible consumption during times of crisis. Journal of Strategic Marketing 30:7, pages 703-721.
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Benjamin Huybrechts, Alex Nicholls & Katharina Edinger. (2017) Sacred alliance or pact with the devil? How and why social enterprises collaborate with mainstream businesses in the fair trade sector. Entrepreneurship & Regional Development 29:7-8, pages 586-608.
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Julie Steinkopf Rice. (2013) Homo Economicus and Consumer Activist Subjectivity: Anti-Capitalist Activism through Alternative Trade. New Political Economy 18:6, pages 845-861.
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Bob Doherty, IainA. Davies & Sophi Tranchell. (2013) Where now for fair trade?. Business History 55:2, pages 161-189.
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Eleftheria J. Lekakis. (2012) Will the fair trade revolution be marketised? Commodification, decommodification and the political intensity of consumer politics. Culture and Organization 18:5, pages 345-358.
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Bob Doherty & Daniel Wade Clarke. (2012) Drawing on “Producer-Tours”: A Technique for Addressing Consumer Uncertainty Surrounding the Consumption of Fair Trade Food Products?. Journal of Nonprofit & Public Sector Marketing 24:4, pages 296-320.
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Bob Doherty. (2011) Resource advantage theory and fair trade social enterprises. Journal of Strategic Marketing 19:4, pages 357-380.
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Articles from other publishers (35)

Benjamin Marcus, Elif Sisli-Ciamarra & Lee Phillip McGinnis. (2022) Winner-takes-all no more: radical transparency for sustainable specialty coffee value chains. Journal of Agribusiness in Developing and Emerging Economies 13:3, pages 490-503.
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Amal Nagah Elbeshbishi & Ebtihaj Ahmed Al A'ali. 2020. Ethical Consumerism and Comparative Studies Across Different Cultures. Ethical Consumerism and Comparative Studies Across Different Cultures 101 125 .
Maria TouriMaria Touri. 2020. Sustainable Development and Communication in Global Food Networks. Sustainable Development and Communication in Global Food Networks 33 73 .
Mohd Imran Khan, Shahbaz Khan & Abid Haleem. 2019. Globalization and Development. Globalization and Development 269 283 .
Mohd Imran Khan, Shahbaz Khan & Abid Haleem. (2018) Facilitating Fair Trade Practices as a Development Strategy. IOP Conference Series: Materials Science and Engineering 404, pages 012009.
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Gareth R. T. White & Anthony Samuel. (2016) Fairtrade and Halal Food Certification and Labeling. Journal of Macromarketing 36:4, pages 388-399.
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Alex Nicholls & Benjamin Huybrechts. (2014) Sustaining Inter-organizational Relationships Across Institutional Logics and Power Asymmetries: The Case of Fair Trade. Journal of Business Ethics 135:4, pages 699-714.
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Anthony Samuel & Ken Peattie. (2015) Grounded Theory as a Macromarketing Methodology. Journal of Macromarketing 36:1, pages 11-26.
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Kimberly Rios, Stacey R. Finkelstein & Jennifer Landa. (2014) Is There a “Fair” in Fair-Trade? Social Dominance Orientation Influences Perceptions of and Preferences for Fair-Trade Products. Journal of Business Ethics 130:1, pages 171-180.
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Claire Moxham & Katri Kauppi. (2014) Using organisational theories to further our understanding of socially sustainable supply chains. Supply Chain Management: An International Journal 19:4, pages 413-420.
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Bob Doherty & Benjamin Huybrechts. (2013) Connecting producers and consumers through fair and sustainable value chains. Social Enterprise Journal 9:1, pages 4-10.
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Alastair Michael Smith. (2013) What does it mean to do fair trade?. Social Enterprise Journal 9:1, pages 53-72.
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Ann Le Mare. (2012) Creating and maintaining Fair Trade. Critical perspectives on international business 8:4, pages 309-328.
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Marco BELLUCCI, Luca BAGNOLI, Mario BIGGERI & Vittorio RINALDI. (2012) PERFORMANCE MEASUREMENT IN SOLIDARITY ECONOMY ORGANIZATIONS: THE CASE OF FAIR TRADE SHOPS IN ITALY. Annals of Public and Cooperative Economics 83:1, pages 25-59.
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Peter Griffiths. (2011) Ethical Objections to Fairtrade. Journal of Business Ethics 105:3, pages 357-373.
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Tierney Bondy & Vishal Talwar. (2011) Through Thick and Thin: How Fair Trade Consumers Have Reacted to the Global Economic Recession. Journal of Business Ethics 101:3, pages 365-383.
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Kevin Morrell & Chanaka Jayawardhena. (2010) Fair trade, ethical decision making and the narrative of gender difference. Business Ethics: A European Review 19:4, pages 393-407.
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Iain A. Davies & Lynette J. Ryals. (2010) The Role of Social Capital in the Success of Fair Trade. Journal of Business Ethics 96:2, pages 317-338.
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Shu‐Hwa Lin. (2010) A case study in Hawaii: who will pay more for organic cotton?. International Journal of Consumer Studies 34:4, pages 481-489.
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Matthew Chylinski & Anna Chu. (2010) Consumer cynicism: antecedents and consequences. European Journal of Marketing 44:6, pages 796-837.
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Iain A. Davies & Andrew Crane. (2010) Corporate social responsibility in small‐and medium‐size enterprises: investigating employee engagement in fair trade companies. Business Ethics: A European Review 19:2, pages 126-139.
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Jérôme Ballet & Aurélie Carimentrand. (2010) Fair Trade and the Depersonalization of Ethics. Journal of Business Ethics 92:S2, pages 317-330.
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Iain A. Davies, Bob Doherty & Simon Knox. (2009) The Rise and Stall of a Fair Trade Pioneer: The Cafédirect Story. Journal of Business Ethics 92:1, pages 127-147.
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Michael K. Goodman. (2010) The mirror of consumption: Celebritization, developmental consumption and the shifting cultural politics of fair trade. Geoforum 41:1, pages 104-116.
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Laura T. Raynolds & Siphelo Unathi Ngcwangu. (2010) Fair Trade Rooibos tea: Connecting South African producers and American consumer markets. Geoforum 41:1, pages 74-83.
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Richard K. Blundel, Laura J. Spence & Stefania Zerbinati. 2011. Ethics in Small and Medium Sized Enterprises. Ethics in Small and Medium Sized Enterprises 123 145 .
Geoff Moore, Richard Slack & Jane Gibbon. (2008) Criteria for Responsible Business Practice in SMEs: An Exploratory Case of U.K. Fair Trade Organisations. Journal of Business Ethics 89:2, pages 173-188.
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Eeva L. Laine & Matias Laine. (2009) Finnish World Shops at a crossroads in the commercialized fair trade market. Sustainable Development 17:5, pages 274-283.
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Cheryl McEwan & David Bek. (2009) The political economy of alternative trade: Social and environmental certification in the South African wine industry. Journal of Rural Studies 25:3, pages 255-266.
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Kirsty Michelle Golding. (2008) Fair Trade's Dual Aspect. Journal of Macromarketing 29:2, pages 160-171.
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Laura T. Raynolds. (2009) Mainstreaming Fair Trade Coffee: From Partnership to Traceability. World Development 37:6, pages 1083-1093.
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Benjamin Huybrechts & Jacques Defourny. (2008) Are fair trade organisations necessarily social enterprises?. Social Enterprise Journal 4:3, pages 186-201.
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Amina Beji-BecheurVirginie Diaz PedregalNil Ozcaglar-Toulouse. (2007) Fair Trade—Just How “Fair” Are the Exchanges?. Journal of Macromarketing 28:1, pages 44-52.
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Thomas A. Klein. (2007) Assessing Distributive Justice in Marketing: A Benefit-Cost Approach. Journal of Macromarketing 28:1, pages 33-43.
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Iain Andrew Davies, Robert Doherty & Simon Knox. (2011) The Rise and Stall of a Fair Trade Pioneer: The Cafe´direct Story. SSRN Electronic Journal.
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