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Journal of Strategic Marketing Volume 15, 2007 - Issue 2-3
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Original Articles

The role of resources in achieving target competitive positions

Samaa Taher Attia Business and Economics College, P.O. Box 17555, United Arab Emirates University, United Arab Emirates‐AlAinCorrespondence[email protected] [email protected]
&
Graham Hooley Aston Business School, Aston University, Birmingham B4 7ET, UK
Pages 91-119 | Published online: 24 May 2007

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Norashidah Hashim, Taleb S T Taleb & Maryam Sakinah Md Faudzi. (2023) Entrepreneurial bricolage and micro-business performance: A moderated mediation of innovation capability and digital marketing capabilities. Journal of Strategic Marketing 0:0, pages 1-16.
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Önder Kethüda. (2023) Positioning strategies and rankings in the HE: congruence and contradictions. Journal of Marketing for Higher Education 33:1, pages 97-123.
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Emir Agić, Emir Kurtović & Muris Čičić. (2012) Competitive Positioning Strategies of Companies in Bosnia and Herzegovina and Their Effect on Business Performance. Eastern European Economics 50:1, pages 8-25.
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Bruce H. Clark. (2011) Managerial identification of competitors: accuracy and performance consequences. Journal of Strategic Marketing 19:3, pages 209-227.
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Rick T. Wilson. (2010) Competing successfully against multinationals: a longitudinal perspective of Hungarian advertising agencies. Journal of Strategic Marketing 18:2, pages 145-164.
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Articles from other publishers (9)

Ágnes Buvár & Mirkó Gáti. (2023) Digital marketing adoption of microenterprises in a technology acceptance approach. Management & Marketing 18:2, pages 127-144.
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Önder Kethüda. 2020. Improving Marketing Strategies for Private Label Products. Improving Marketing Strategies for Private Label Products 83 109 .
Philippe Massiera, Laura Trinchera & Giorgio Russolillo. (2018) Evaluating the presence of marketing capabilities: A multidimensional, hierarchical index. Recherche et Applications en Marketing (English Edition) 33:1, pages 30-52.
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Philippe Massiera, Laura Trinchera & Giorgio Russolillo. (2017) Evaluation de la présence des capacités marketing: Proposition d’un index multidimensionnel et hiérarchique. Recherche et Applications en Marketing (French Edition) 33:1, pages 31-55.
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Mats Urde & Christian Koch. (2014) Market and brand-oriented schools of positioning. Journal of Product & Brand Management 23:7, pages 478-490.
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Yew Chong Tan & Nelson Oly Ndubisi. (2014) Evaluating supply chain relationship quality, organisational resources, technological innovation and enterprise performance in the palm oil processing sector in Asia. Journal of Business & Industrial Marketing 29:6, pages 487-498.
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Fen‐may Liou & Yuan‐Chuan Gao. (2011) Competitive advantage in the online game industry in Taiwan. Journal of Strategy and Management 4:2, pages 136-154.
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Yew Chong Tan, Felix Mavondo & Steve Worthington. (2011) Organisational capabilities and relationship quality. Asia Pacific Journal of Marketing and Logistics 23:2, pages 152-164.
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이건봉. (2011) Resources, Skills, Integration, Development Proficiency, and International Product Success. The e-Business Studies 12:1, pages 77-94.
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