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Journal of Strategic Marketing Volume 18, 2010 - Issue 3
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Perceived intrusiveness in digital advertising: strategic marketing implications

Yann Truong Strategy and Marketing, ESC Rennes School of Business, 2 rue Robert d'Arbrissel, 35065, Rennes Cedex, France
&
Geoff Simmons Marketing, Entrepreneurship and Strategy, University of Ulster, Shore Road, Newtownabbey, Belfast, BT37 0QB, UKCorrespondence[email protected]
Pages 239-256 | Received 26 Mar 2009, Accepted 11 Jun 2009, Published online: 23 Jun 2010

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Meghna Rana & Nilesh Arora. (2022) How Does Social Media Advertising Persuade? An Investigation of the Moderation Effects of Corporate Reputation, Privacy Concerns and Intrusiveness. Journal of Global Marketing 35:3, pages 248-267.
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Valter Afonso Vieira, Marcos Inácio Severo de Almeida, Colin B. Gabler, Ricardo Limongi, Milena Costa & Miriam Pires da Costa. (2022) Optimising digital marketing and social media strategy: from push to pull to performance. Journal of Marketing Management 38:7-8, pages 709-739.
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Judith Irene Maria de Groot. (2022) The Personalization Paradox in Facebook Advertising: The Mediating Effect of Relevance on the Personalization–Brand Attitude Relationship and the Moderating Effect of Intrusiveness. Journal of Interactive Advertising 22:1, pages 57-74.
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Danilo Tauro, Umberto Panniello & Roberta Pellegrino. (2021) Risk Management in Digital Advertising: An Analysis from the Advertisers’ Media Management Perspective. International Journal on Media Management 23:1-2, pages 29-57.
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Heejun Lee & Chang-Hoan Cho. (2020) Digital advertising: present and future prospects . International Journal of Advertising 39:3, pages 332-341.
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Zeran Ji & Richard C. Hanna. (2020) Gamers First – How Consumer Preferences Impact eSports Media Offerings. International Journal on Media Management 22:1, pages 13-29.
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Mira Mayrhofer, Jörg Matthes, Sabine Einwiller & Brigitte Naderer. (2020) User generated content presenting brands on social media increases young adults’ purchase intention. International Journal of Advertising 39:1, pages 166-186.
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Yang Feng & Quan Xie. (2019) Privacy Concerns, Perceived Intrusiveness, and Privacy Controls: An Analysis of Virtual Try-On Apps. Journal of Interactive Advertising 19:1, pages 43-57.
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Vinod Madhavan, Simon George & Gururaj Kidiyoor. (2019) Perceived intrusiveness of rich media ads in online advertising: Evidences from young Indian travellers. Cogent Economics & Finance 7:1.
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Aimee S. Riedel, Clinton S. Weeks & Amanda T. Beatson. (2018) Am I intruding? Developing a conceptualisation of advertising intrusiveness. Journal of Marketing Management 34:9-10, pages 750-774.
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Nam Young Kim. (2018) The Effect of Ad Customization and Ad Variation on Internet Users' Perceptions of Forced Multiple Advertising Exposures and Attitudes. Journal of Interactive Advertising 18:1, pages 15-27.
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Claire Youngnyo Joa, Kisun Kim & Louisa Ha. (2018) What Makes People Watch Online In-Stream Video Advertisements?. Journal of Interactive Advertising 18:1, pages 1-14.
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Yuhao Li, Lih-Bin Oh & Kanliang Wang. (2017) Why users share marketer-generated contents on social broadcasting Web sites: A cognitive–affective involvement perspective. Journal of Organizational Computing and Electronic Commerce 27:4, pages 342-373.
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Monica Alexandra Hodis, Rajendran Sriramachandramurthy & Hemant C. Sashittal. (2015) Interact with me on my terms: a four segment Facebook engagement framework for marketers. Journal of Marketing Management 31:11-12, pages 1255-1284.
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Mark Palmer, Geoff Simmons & Katy Mason. (2014) Web-based social movements contesting marketing strategy: The mobilisation of multiple actors and rhetorical strategies. Journal of Marketing Management 30:3-4, pages 383-408.
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Katherine Taken Smith. (2011) Digital marketing strategies that Millennials find appealing, motivating, or just annoying. Journal of Strategic Marketing 19:6, pages 489-499.
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