Citations (40)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (5)
Morgan Miles, Audrey Gilmore, Paul Harrigan, Gemma Lewis & Zubin Sethna. (2015) Exploring entrepreneurial marketing. Journal of Strategic Marketing 23:2, pages 94-111.
Read now
Read now
Hsieh Ming-Huei & Chou Wen-Chiung. (2011) Managing Key Account Portfolios across the Process of Relationship Development: A Value Proposition–Desired Value Alignment Perspective. Journal of Business-to-Business Marketing 18:1, pages 83-119.
Read now
Read now
TimH. Dodd, MarkM. Gultek & RaymondM. Guydosh. (2004) Restaurateurs' Perceptions of Wine Supplier Attributes. Journal of Foodservice Business Research 7:3, pages 73-92.
Read now
Read now
Claes M. Hultman & Eleanor Shaw. (2003) The Interface between Transactional and Relational Orientation in Small Service Firm’s Marketing Behaviour: A Study of Scottish and Swedish Small Firms in the Service Sector. Journal of Marketing Theory and Practice 11:1, pages 36-51.
Read now
Read now
Rizal Ahmad & Francis Buttle. (2001) Customer retention: a potentially potent marketing management strategy. Journal of Strategic Marketing 9:1, pages 29-45.
Read now
Read now
Articles from other publishers (35)
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J. Brodie & Peter Naudé. (2019) How to build great research groups. Industrial Marketing Management 81, pages 1-13.
Crossref
Crossref
Paul Sergius Koku. (2019) A viewpoint from the trenches. Journal of Services Marketing 33:1, pages 125-130.
Crossref
Crossref
Philippe Massiera, Laura Trinchera & Giorgio Russolillo. (2018) Evaluating the presence of marketing capabilities: A multidimensional, hierarchical index. Recherche et Applications en Marketing (English Edition) 33:1, pages 30-52.
Crossref
Crossref
Philippe Massiera, Laura Trinchera & Giorgio Russolillo. (2017) Evaluation de la présence des capacités marketing: Proposition d’un index multidimensionnel et hiérarchique. Recherche et Applications en Marketing (French Edition) 33:1, pages 31-55.
Crossref
Crossref
Artha Sejati Ananda, Ángel Hernández-García & Lucio Lamberti. (2016) N-REL: A comprehensive framework of social media marketing strategic actions for marketing organizations. Journal of Innovation & Knowledge 1:3, pages 170-180.
Crossref
Crossref
Azarnoush Ansari & Arash Riasi. (2016) Modelling and evaluating customer loyalty using neural networks: Evidence from startup insurance companies. Future Business Journal 2:1, pages 15-30.
Crossref
Crossref
Deborah Delaney, Lisa McManus & Dawne Lamminmaki. (2021) The Nature and Effectiveness of Sponsorship Performance Measurement Systems. Australasian Marketing Journal 24:1, pages 29-37.
Crossref
Crossref
Zanna van der Aa, Josée Bloemer & Jörg Henseler. (2013) Using customer contact centres as relationship marketing instruments. Service Business 9:2, pages 185-208.
Crossref
Crossref
Oriol Iglesias & Fathima Zahara Saleem. (2015) How to support consumer-brand relationships. Marketing Intelligence & Planning 33:2, pages 216-234.
Crossref
Crossref
Zanna van der Aa, José Bloemer, Jörg Henseler & Ellen Roemer. (2013) Customer-Care-Center-Qualität: Messung und Nutzung. Marketing Review St. Gallen 30:3, pages 16-24.
Crossref
Crossref
Indrė LAPINSKAITĖ. 2013. OPTIMALUS INVESTICIJŲ PASKIRSTYMAS DARNIAM ĮMONĖS VYSTYMUISI. OPTIMALUS INVESTICIJŲ PASKIRSTYMAS DARNIAM ĮMONĖS VYSTYMUISI.
Laura Illia & John M.T. Balmer. (2012) Corporate communication and corporate marketing. Corporate Communications: An International Journal 17:4, pages 415-433.
Crossref
Crossref
Ling-yee Li. (2011) Marketing of competence-based solutions to buyers in exploratory relationships: Perspective of OEM suppliers. Industrial Marketing Management 40:7, pages 1206-1213.
Crossref
Crossref
Gianluigi Guido, Alberto Marcati & Alessandro M. Peluso. (2011) Nature and antecedents of a marketing approach according to Italian SME entrepreneurs. International Journal of Entrepreneurial Behavior & Research 17:4, pages 342-360.
Crossref
Crossref
Oriol Iglesias, Alfons Sauquet & Jordi Montaña. (2011) The role of corporate culture in relationship marketing. European Journal of Marketing 45:4, pages 631-650.
Crossref
Crossref
Lucio Lamberti & Giuliano Noci. (2010) Marketing strategy and marketing performance measurement system: Exploring the relationship. European Management Journal 28:2, pages 139-152.
Crossref
Crossref
Milber Fernandes Morais Bourguignon & Delane Botelho. (2009) Vínculos de negócios entre grandes empresas compradoras e pequenos fornecedores locais: implicações para políticas públicas e desenvolvimento. Revista de Administração Pública 43:6, pages 1407-1434.
Crossref
Crossref
Robert Hinson, Nana Owusu‐Frimpong & Julius Dasah. (2009) Key motivations for bank patronage in Ghana. International Journal of Bank Marketing 27:5, pages 381-399.
Crossref
Crossref
Filipe Mota Pinto, Alzira Marques & Manuel Filipe Santos. (2009) Ontology-supported database marketing. Journal of Database Marketing & Customer Strategy Management 16:2, pages 76-91.
Crossref
Crossref
John Nicholson, Adam Lindgreen & Philip Kitchen. (2009) Spatial and temporal specificity and transferability. Qualitative Market Research: An International Journal 12:2, pages 187-207.
Crossref
Crossref
Roderick J. Brodie, Nicole E. Coviello & Heidi Winklhofer. (2008) Contemporary Marketing Practices research program: a review of the first decade. Journal of Business & Industrial Marketing 23:2, pages 84-94.
Crossref
Crossref
Ralf Terlutter. 2004. Konsumentenverhaltensforschung im 21. Jahrhundert. Konsumentenverhaltensforschung im 21. Jahrhundert
291
314
.
Marta Valsecchi, Filippo Maria Renga & Andrea Rangone. (2007) Mobile customer relationship management: an exploratory analysis of Italian applications. Business Process Management Journal 13:6, pages 755-770.
Crossref
Crossref
Edward Kasabov. (2007) Towards a contingent, empirically validated, and power cognisant relationship marketing. European Journal of Marketing 41:1/2, pages 94-120.
Crossref
Crossref
André Cauduro D'Angelo, Heleno Schneider & Juliano Aita Larán. (2006) Marketing de relacionamento junto a consumidores finais: um estudo exploratório com grandes empresas brasileiras. Revista de Administração Contemporânea 10:1, pages 73-93.
Crossref
Crossref
Ralf Terlutter & Peter Weinberg. 2006. Strategic Management — New Rules for Old Europe. Strategic Management — New Rules for Old Europe
123
136
.
Adam Lindgreen & Finn Wynstra. (2005) Value in business markets: What do we know? Where are we going?. Industrial Marketing Management 34:7, pages 732-748.
Crossref
Crossref
Ralf Wagner. (2005) Contemporary marketing practices in Russia. European Journal of Marketing 39:1/2, pages 199-215.
Crossref
Crossref
David Gilbert & Fiona Sumner. (2004) The current use of marketing in UK retailing. International Journal of Retail & Distribution Management 32:5, pages 242-251.
Crossref
Crossref
Christian Grönroos. (2004) The relationship marketing process: communication, interaction, dialogue, value. Journal of Business & Industrial Marketing 19:2, pages 99-113.
Crossref
Crossref
Norman Brady. (2004) In search of market orientation. Marketing Intelligence & Planning 22:2, pages 144-159.
Crossref
Crossref
Sally Rao & Chad Perry. (2002) Thinking about relationship marketing: where are we now?. Journal of Business & Industrial Marketing 17:7, pages 598-614.
Crossref
Crossref
Peter R.J. Trim. (2002) Corporate intelligence and transformational marketing in the age of the Internet. Marketing Intelligence & Planning 20:5, pages 259-268.
Crossref
Crossref
J. Enrique Bigné, Joaquín Aldás‐Manzano, Inés Küster & Natalia Vila. (2002) The concept mapping approach in marketing: an application in the travel agencies sector. Qualitative Market Research: An International Journal 5:2, pages 87-95.
Crossref
Crossref
Nicole E. Coviello. (2021) Conducting Cross-National Research in Relational Marketing: A Discussion of Methodological Challenges. Australasian Marketing Journal 7:1, pages 22-34.
Crossref
Crossref