Citations (38)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (4)
TimothyT. Campbell, JohnD. Nicholson & PhillipJ. Kitchen. (2006) The Importance of Social Bonding and Loyalty: An Empirical Investigation Within U.K. Private Health Clubs. Journal of Hospitality & Leisure Marketing 14:1, pages 49-73.
Read now
Read now
Danielle McCartan-Quinn, Mark Durkin & Aodheen O'Donnell. (2004) Exploring the application of IVR: lessons from retail banking. The Service Industries Journal 24:3, pages 150-168.
Read now
Read now
Sofia Daskou & EleniE. Mangina. (2003) Artificial Intelligence in Managing Market Relationships. Journal of Relationship Marketing 2:1-2, pages 85-102.
Read now
Read now
Claes M. Hultman & Eleanor Shaw. (2003) The Interface between Transactional and Relational Orientation in Small Service Firm’s Marketing Behaviour: A Study of Scottish and Swedish Small Firms in the Service Sector. Journal of Marketing Theory and Practice 11:1, pages 36-51.
Read now
Read now
Articles from other publishers (34)
Xingyuan Wang, Mingming Ming & Yuqiao Zhang. (2020) Are “people” or “animals” more attractive? Anthropomorphic images in green-product advertising. Journal of Cleaner Production 276, pages 122719.
Crossref
Crossref
Suraksha Gupta & Len Tiu Wright. (2020) Brand-reseller representative relationship for enablement: a research agenda. Qualitative Market Research: An International Journal 23:4, pages 679-695.
Crossref
Crossref
Maria Fregidou-Malama, Ehsanul Huda Chowdhury & Akmal S. Hyder. (2019) Innovative product marketing strategy: multinational companies in Bangladesh. Journal of Asia Business Studies 13:4, pages 656-671.
Crossref
Crossref
Suraksha Gupta, Pantea Foroudi & Dorothy Yen. (2018) Investigating relationship types for creating brand value for resellers. Industrial Marketing Management 72, pages 37-47.
Crossref
Crossref
Mark Tadajewski. (2015) Charting relationship marketing practice: it really didn’t emerge in the 1970s. Journal of Historical Research in Marketing 7:4, pages 486-508.
Crossref
Crossref
Mark Tadajewski. (2015)
The Complete English Tradesman
– business relations, trust, and honesty or ‘let’s rethink the history of relationship marketing’
. Journal of Historical Research in Marketing 7:3, pages 407-422.
Crossref
Crossref
Michael Saren. 2015. Organising Music. Organising Music
114
126
.
Gila E. Fruchter. 2014. Models and Methods in Economics and Management Science. Models and Methods in Economics and Management Science
95
106
.
V.L. Miguéis, Ana Camanho & João Falcão e Cunha. (2013) Customer attrition in retailing: An application of Multivariate Adaptive Regression Splines. Expert Systems with Applications 40:16, pages 6225-6232.
Crossref
Crossref
Ana María Campón, Helena Alves & José Manuel Hernández. 2013. Quantitative Methods in Tourism Economics. Quantitative Methods in Tourism Economics
13
40
.
Vera L. Miguéis, Dirk Van den Poel, Ana S. Camanho & João Falcão e Cunha. (2012) Predicting partial customer churn using Markov for discrimination for modeling first purchase sequences. Advances in Data Analysis and Classification 6:4, pages 337-353.
Crossref
Crossref
Maciej Mitręga & Judy Zolkiewski. (2012) Negative consequences of deep relationships with suppliers: An exploratory study in Poland. Industrial Marketing Management 41:5, pages 886-894.
Crossref
Crossref
Robin Roslender & Susan J. Hart. (2010) Taking the customer into account: Transcending the construction of the customer through the promotion of self-accounting. Critical Perspectives on Accounting 21:8, pages 739-753.
Crossref
Crossref
Suraksha Gupta, T. C. Melewar & Michael Bourlakis. (2017) A relational insight of brand personification in business-to-business markets. Journal of General Management 35:4, pages 65-76.
Crossref
Crossref
Maciej Mitręga & Jerome M. Katrichis. (2010) Benefiting from dedication and constraint in buyer–seller relationships. Industrial Marketing Management 39:4, pages 616-624.
Crossref
Crossref
Arcanjo Ferreira de Souza Neto & Sérgio Carvalho Benício de Mello. (2009) Características dos relacionamentos estabelecidos em diferentes contextos de serviços sob a ótica do consumidor. Revista de Administração de Empresas 49:3, pages 309-322.
Crossref
Crossref
Lanying Du & Shuilan Wu. (2008) Exploring the Impact of Customer Loyalty on Market Orientation-Business Performance Relationship: Evidence from Chinese Services Firms. Exploring the Impact of Customer Loyalty on Market Orientation-Business Performance Relationship: Evidence from Chinese Services Firms.
Damijan Prosenak, Matjaž Mulej & Boris Snoj. (2008) A requisitely holistic approach to marketing in terms of social well‐being. Kybernetes 37:9/10, pages 1508-1529.
Crossref
Crossref
Mark Tadajewski. (2008) Relationship Marketing at Wanamaker's in the Nineteenth and Early Twentieth Centuries. Journal of Macromarketing 28:2, pages 169-182.
Crossref
Crossref
Maria May Seitanidi & Annmarie Ryan. (2007) A critical review of forms of corporate community involvement: from philanthropy to partnerships. International Journal of Nonprofit and Voluntary Sector Marketing 12:3, pages 247-266.
Crossref
Crossref
Urša Golob & Klement Podnar. (2007) Competitive advantage in the marketing of products within the enlarged European Union. European Journal of Marketing 41:3/4, pages 245-256.
Crossref
Crossref
Edward Kasabov. (2007) Towards a contingent, empirically validated, and power cognisant relationship marketing. European Journal of Marketing 41:1/2, pages 94-120.
Crossref
Crossref
Jean Donio'Paola Massari & Giuseppina Passiante. (2006) Customer satisfaction and loyalty in a digital environment: an empirical test. Journal of Consumer Marketing 23:7, pages 445-457.
Crossref
Crossref
Tim Hughes. (2006) New channels/old channels. European Journal of Marketing 40:1/2, pages 113-129.
Crossref
Crossref
Una McMahon Beattie, Adrian Palmer, Patrick McCole & Anthony Ingold. 2006. The Spread of Yield Management Practices. The Spread of Yield Management Practices
55
63
.
Gila E. Fruchter & Simon P. Sigué. (2016) Transactions vs. Relationships: What Should the Company Emphasize?. Journal of Service Research 8:1, pages 18-36.
Crossref
Crossref
Gila E. Fruchter & Simon Pierre Sigué. (2016) Managing Relational Exchanges. Journal of Service Research 7:2, pages 142-154.
Crossref
Crossref
Nikolaos Tzokas & Michael Saren. (2004) Competitive advantage, knowledge and relationship marketing: where, what and how?. Journal of Business & Industrial Marketing 19:2, pages 124-135.
Crossref
Crossref
Samir Shrivastava & Sudhir H. Kale. (2021) Philosophising on the Elusiveness of Relationship Marketing Theory in Consumer Markets: A Case for Reassessing Ontological and Epistemological Assumptions. Australasian Marketing Journal 11:3, pages 61-71.
Crossref
Crossref
Joep P. Cornelissen. (2003) Metaphor as a method in the domain of marketing. Psychology and Marketing 20:3, pages 209-225.
Crossref
Crossref
Hadyn Bennett & Mark G. Durkin. (2002) Developing relationship‐led cultures – a case study in retail banking. International Journal of Bank Marketing 20:5, pages 200-211.
Crossref
Crossref
Nikolaos Tzokas, Bill Donaldson & Abu Bakar Sade. (2016) L'impératif du service client dans l'industrie. Recherche et Applications en Marketing (French Edition) 15:1, pages 21-38.
Crossref
Crossref
Stella G. Kavali, Nikolaos X. Tzokas & Michael J. Saren. (1999) Relationship marketing as an ethical approach: philosophical and managerial considerations. Management Decision 37:7, pages 573-581.
Crossref
Crossref
Muhammad Aqeel Ashraf & Abdul Niazi. (2018) Impact of Brand Image, Service Quality and Trust on Customer Loyalty, Moderating Effect of Perceived Price Fairness and the Mediating Effect of Customer Satisfaction: Case Study on Telecommunication Sector of Pakistan. SSRN Electronic Journal.
Crossref
Crossref