Citations (30)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (5)
Aveed Raha & Ilir Hajdini. (2022) Franchisees with multiple stakeholder roles: perceptions and conflict in franchise networks. Journal of Strategic Marketing 30:2, pages 160-179.
Read now
Read now
Velimir Bole, Laura Fink & Janez Prašnikar. (2016) Customer focus competencies and the dynamics of project teams. Total Quality Management & Business Excellence 27:1-2, pages 198-214.
Read now
Read now
Mark Palmer & Geoff Simmons. (2010) Strategists' reactions and resistance towards forces of inclusion: soothing the anxiety of marketing (non-) influence. Journal of Strategic Marketing 18:4, pages 317-336.
Read now
Read now
Matthias Meyer & LutzM. Kolbe. (2005) Integration of customer relationship management: status quo and implications for research and practice. Journal of Strategic Marketing 13:3, pages 175-198.
Read now
Read now
Danielle McCartan-Quinn, Mark Durkin & Aodheen O'Donnell. (2004) Exploring the application of IVR: lessons from retail banking. The Service Industries Journal 24:3, pages 150-168.
Read now
Read now
Articles from other publishers (25)
Tamer KILIÇ & İhsan SAYGILI. (2021) İş Tatmini ile Alt Boyutları Arasındaki İlişkiler ve Demografik Faktörlerin Bu Değişkenler Üzerindeki Etkisi: Görgül Bir Araştırma. Çukurova Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi.
Crossref
Crossref
Abdullah Promise Opute & Nnamdi O. Madichie. (2017) Accounting-marketing integration dimensions and antecedents: insights from a frontier market. Journal of Business & Industrial Marketing 32:8, pages 1144-1158.
Crossref
Crossref
Arleen Hernández-Díaz, Theany Calderon-Abreu, Maria Amador-Dumois & Mario Córdova-Claudio. (2017) Internal marketing and customer-contact employees’ attitudinal outcomes. Academia Revista Latinoamericana de Administración 30:1, pages 124-143.
Crossref
Crossref
Divya Mittal & Shiv Ratan Agrawal. (2016) The effects of traditional practices on modern banking system. International Journal of Bank Marketing 34:4, pages 476-500.
Crossref
Crossref
Oriol Iglesias & Fathima Zahara Saleem. (2015) How to support consumer-brand relationships. Marketing Intelligence & Planning 33:2, pages 216-234.
Crossref
Crossref
Federica Bressan & Paola Signori. (2014) Get off to a Good Start. International Relationship Marketing in Emerging Markets. Procedia - Social and Behavioral Sciences 150, pages 1230-1239.
Crossref
Crossref
Marion Steel, Chris Dubelaar & Michael T. Ewing. (2013) Developing customised CRM projects: The role of industry norms, organisational context and customer expectations on CRM implementation. Industrial Marketing Management 42:8, pages 1328-1344.
Crossref
Crossref
Ilkka Lähteenmäki & Satu Nätti. (2013) Obstacles to upgrading customer value‐in‐use in retail banking. International Journal of Bank Marketing 31:5, pages 334-347.
Crossref
Crossref
Yiannis Kouropalatis, Paul Hughes & Robert E. Morgan. (2012) Pursuing “flexible commitment” as strategic ambidexterity. European Journal of Marketing 46:10, pages 1389-1417.
Crossref
Crossref
Joseph Vella & Albert Caruana. (2012) Encouraging CRM systems usage: a study among bank managers. Management Research Review 35:2, pages 121-133.
Crossref
Crossref
Magdalini Vasileiou & Jennifer Rowley. (2011) Marketing and promotion of e‐books in academic libraries. Journal of Documentation 67:4, pages 624-643.
Crossref
Crossref
Oriol Iglesias, Alfons Sauquet & Jordi Montaña. (2011) The role of corporate culture in relationship marketing. European Journal of Marketing 45:4, pages 631-650.
Crossref
Crossref
Adele J. HuberAdele J. Huber. 2011. Effective Strategy Implementation. Effective Strategy Implementation
91
131
.
Adele J. HuberAdele J. Huber. 2011. Effective Strategy Implementation. Effective Strategy Implementation
43
90
.
Adele J. HuberAdele J. Huber. 2011. Effective Strategy Implementation. Effective Strategy Implementation
9
42
.
Spiros Gounaris, Aikaterini Vassilikopoulou & Kalliopi C. Chatzipanagiotou. (2010) Internal‐market orientation: a misconceived aspect of marketing theory. European Journal of Marketing 44:11/12, pages 1667-1699.
Crossref
Crossref
Kallol Das. (2009) Relationship marketing research (1994‐2006). Marketing Intelligence & Planning 27:3, pages 326-363.
Crossref
Crossref
Jesús Cambra‐Fierro & Jesús Cambra‐Berdún. (2008) The role of school and university teachers as part‐time marketers. Marketing Intelligence & Planning 26:5, pages 539-551.
Crossref
Crossref
. 2008. Strategic Marketing Decision-Making Within Japanese and South Korean Companies. Strategic Marketing Decision-Making Within Japanese and South Korean Companies
309
338
.
Jacqueline Chimhanzi & Robert E. Morgan. (2005) Explanations from the marketing/human resources dyad for marketing strategy implementation effectiveness in service firms. Journal of Business Research 58:6, pages 787-796.
Crossref
Crossref
M. Meyer. (2005) Multidisciplinarity of CRM Integration and Its Implications. Multidisciplinarity of CRM Integration and Its Implications.
Jacqueline Chimhanzi. (2004) The impact of marketing/HR interactions on marketing strategy implementation. European Journal of Marketing 38:1/2, pages 73-98.
Crossref
Crossref
Canan AY & Burak KARTAL. (2003) İÇSEL PAZARLAMA: LİTERATÜR İNCELEMESİ. Öneri Dergisi 5:20, pages 15-25.
Crossref
Crossref
Hadyn Bennett & Mark G. Durkin. (2002) Developing relationship‐led cultures – a case study in retail banking. International Journal of Bank Marketing 20:5, pages 200-211.
Crossref
Crossref
Robert G. Boutilier. (2008) Measuring Social Capital for Social Performance. SSRN Electronic Journal.
Crossref
Crossref