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Journal of Strategic Marketing Volume 7, 1999 - Issue 2
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Original Articles

Trespass or symbiosis? Dissolving the boundaries between strategic marketing and strategic management

Sanjay Sharma
Pages 73-88 | Published online: 10 Jan 2011

Citations (13)

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Read on this site (1)

Claude Chailan. (2010) From an aggregate to a brand network: a study of the brand portfolio at L'Oréal. Journal of Marketing Management 26:1-2, pages 74-89.
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Articles from other publishers (12)

Engin YÜCEL & Oytun SEZGİN. (2022) Akademik Girişimcilik Motivasyonları ve Faaliyetleri Üzerine Nitel Bir AraştırmaA Qualitative Research on Academic Entrepreneurship Motivations and Activities. İzmir İktisat Dergisi 37:2, pages 536-564.
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Christian HomburgChristian Homburg. 2020. Marketingmanagement. Marketingmanagement 467 502 .
Jalil Bagheri. (2016) Overlaps between Human Resources’ Strategic Planning and Strategic Management Tools in Public Organizations. Procedia - Social and Behavioral Sciences 230, pages 430-438.
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Claude Chailan & Francis Ille. (2015) Branding from emerging countries: how to compete internationally?. critical perspectives on international business 11:1, pages 54-71.
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Claude Chailan & Francis Ille. 2012. Internationalization of Emerging Economies and Firms. Internationalization of Emerging Economies and Firms 320 342 .
Christian HomburgChristian Homburg. 2012. Marketingmanagement. Marketingmanagement 423 455 .
Darren Coleman, Leslie de Chernatony & George Christodoulides. (2011) B2B service brand identity: Scale development and validation. Industrial Marketing Management 40:7, pages 1063-1071.
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Karel Jan Alsem & Erik Kostelijk. (2008) Identity based marketing: a new balanced marketing paradigm. European Journal of Marketing 42:9/10, pages 907-914.
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Claude Chailan. (2008) Brands portfolios and competitive advantage: an empirical study. Journal of Product & Brand Management 17:4, pages 254-264.
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Michael C. Brennan & Pauric McGowan. (2006) Academic entrepreneurship: an exploratory case study. International Journal of Entrepreneurial Behavior & Research 12:3, pages 144-164.
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Alan Tapp & Tim Hughes. (2004) New technology and the changing role of marketing. Marketing Intelligence & Planning 22:3, pages 284-296.
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Olutayo Otubanjo. (2009) The Double-Edge Strategy: How it Drives Sales When Consumer Spending Falls. SSRN Electronic Journal.
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