Advanced search
Publication Cover
Journal of Strategic Marketing Volume 18, 2010 - Issue 7: Competitive Intelligence, Analysis & Strategy
Submit an article Journal homepage
471
Views
13
CrossRef citations to date
0
Altmetric
Papers: Competitive Analysis

Is loyalty driving growth for the brand in front? A two-purchase analysis of car category dynamics in Thailand

Dag Bennett The Ehrenberg Centre for Research in Marketing, London South Bank University, 103 Borough Road, London, SE1 0AA, UKCorrespondence[email protected]
&
Charles Graham The Ehrenberg Centre for Research in Marketing, London South Bank University, 103 Borough Road, London, SE1 0AA, UK
Pages 573-585 | Accepted 26 Sep 2010, Published online: 13 Dec 2010

Citations (13)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (1)

Jason P. Doyle, Kevin Filo, Heath McDonald & Daniel C. Funk. (2013) Exploring sport brand double jeopardy: The link between team market share and attitudinal loyalty. Sport Management Review 16:3, pages 285-297.
Read now

Articles from other publishers (12)

Daniel Kvíčala & Halina Starzyczná. 2023. Customer Behaviour in eCommerce. Customer Behaviour in eCommerce 49 78 .
Zachary William Anesbury, Callum Davies, Carl Driesener, Bill Page, Luke Greenacre, Song Yang & Johan Bruwer. (2022) Death by 1000 ‘true fans’: Do marketing laws apply to music listening?. Journal of Consumer Behaviour 22:1, pages 82-97.
Crossref
Zachary William Anesbury, Dag Bennett & Rachel Kennedy. (2021) How persistent are duplication of purchase partitions?. Journal of Consumer Behaviour 21:1, pages 137-152.
Crossref
Philip J. Mecredy, Malcolm J. Wright, Pamela M. Feetham & Philip Stern. (2021) Empirical generalisations in customer mindset metrics. Journal of Consumer Behaviour 21:1, pages 102-120.
Crossref
John G. Dawes, Charles Graham & Giang Trinh. (2020) The long-term erosion of repeat-purchase loyalty. European Journal of Marketing 55:3, pages 763-789.
Crossref
Byron Sharp, Malcolm Wright, Rachel Kennedy & Cathy Nguyen. (2021) Viva La Revolution! for Evidence-Based Marketing We Strive. Australasian Marketing Journal 25:4, pages 341-346.
Crossref
Charles Graham, Dag Bennett, Katrin Franke, Cathy Lu Henfrey & May Nagy-Hamada. (2021) Double Jeopardy – 50 Years On. Reviving a Forgotten Tool that Still Predicts Brand Loyalty. Australasian Marketing Journal 25:4, pages 278-287.
Crossref
Ryuji WAKUTA. (2017) A Study on Speculators’ Attendance Frequency at JapaneseProfessional Team Sports: Application of the NBD Dirichlet Model. Journal of Japan Society of Sports Industry 27:2, pages 2_135-2_148.
Crossref
Jenni Romaniuk & Magda Nenycz-Thiel. (2016) Lapsed buyers' durable brand consideration in emerging markets. Journal of Business Research 69:9, pages 3645-3651.
Crossref
John Scriven, Diana Pérez-Bustamante Yábar, Maria Clemente & Dag Bennett. (2015) The Competitive Landscape for Leisure: Why Wide Appeal Matters. International Journal of Market Research 57:2, pages 277-298.
Crossref
Margaret Faulkner, Oanh Truong & Jenni Romaniuk. (2014) Uncovering generalized patterns of brand competition in China. Journal of Product & Brand Management 23:7, pages 554-571.
Crossref
Juyoung Kim & Myung Suk Kim. (2014) Analysis of automobile repeat-purchase behaviour on CRM. Industrial Management & Data Systems 114:7, pages 994-1006.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.