Citations (10)
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Naveen Donthu, Satish Kumar, Justin Paul, Debidutta Pattnaik & Carolyn Strong. (2022) A retrospective of the Journal of Strategic Marketing from 1993 to 2019 using bibliometric analysis. Journal of Strategic Marketing 30:3, pages 239-259.
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Brian D. Smith. (2019) Between saying and doing is the ocean: an empirical exploration of the gap between strategic marketing plans and their implementation in the life sciences industry. Journal of Strategic Marketing 27:1, pages 38-49.
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Brian David Smith. (2014) Capturing an elusive phenomenon: developing and testing a multiple perspective model of marketing strategy implementation. Journal of Strategic Marketing 22:1, pages 16-40.
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Monika Oswald, Malte Brettel & Andreas Engelen. (2012) How departments' decision-making influence and interdepartmental dynamics relate to two facets of strategic market orientation. Journal of Strategic Marketing 20:6, pages 483-507.
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Articles from other publishers (6)
Alex Tawse & Pooya Tabesh. (2021) Strategy implementation: A review and an introductory framework. European Management Journal 39:1, pages 22-33.
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Víctor Temprano-García, Ana Isabel Rodríguez-Escudero & Javier Rodríguez-Pinto. (2021) Brand deletion implementation: The effect on performance of context and process factors. European Management Journal 39:1, pages 147-161.
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Sabine Fließ, Wesley Johnston & Christina Sichtmann. 2015. Fundamentals of Business-to-Business Marketing. Fundamentals of Business-to-Business Marketing
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Simos Chari, Constantine S. Katsikeas, George Balabanis & Matthew J. Robson. (2014) Emergent Marketing Strategies and Performance: The Effects of Market Uncertainty and Strategic Feedback Systems. British Journal of Management 25:2, pages 145-165.
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Melanie James. (2012) Autoethnography: The story of applying a conceptual framework for intentional positioning to public relations practice. Public Relations Review 38:4, pages 555-564.
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