Advanced search
Publication Cover
Journal of Strategic Marketing Volume 19, 2011 - Issue 1
Submit an article Journal homepage
953
Views
8
CrossRef citations to date
0
Altmetric
Papers

The management of customer relationships as assets in the retail banking sector

Andreas Persson Centre for Relationship Marketing and Service Management (CERS), Department of Marketing, Hanken School of Economics, PO Box 479, 00101, Helsinki, FinlandCorrespondence[email protected]
Pages 105-119 | Accepted 10 Mar 2008, Published online: 18 Feb 2011

Citations (8)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (1)

Irena Daukseviciute & Lyndon Simkin. (2016) Optimising relationship marketing programmes: a holistic approach. Journal of Strategic Marketing 24:6, pages 500-518.
Read now

Articles from other publishers (7)

Young Do Kim, Marshall J. Magnusen, Yukyoum Kim & Minjung Kim. (2020) Developing a sport fan equity index. International Journal of Sports Marketing and Sponsorship 21:2, pages 247-266.
Crossref
Suvi Nenonen & Kaj Storbacka. (2016) Driving shareholder value with customer asset management: Moving beyond customer lifetime value. Industrial Marketing Management 52, pages 140-150.
Crossref
Mark Durkin & Roisin Kerr. (2016) Relationship Banking in Practice: Perspectives from Retired and Serving Retail Branch Managers. Strategic Change 25:1, pages 27-43.
Crossref
Andreas Persson & Lynette Ryals. (2014) Making customer relationship decisions: Analytics v rules of thumb. Journal of Business Research 67:8, pages 1725-1732.
Crossref
Isabelle Brun, Fabien Durif & Line Ricard. (2014) E-relationship marketing: a cognitive mapping introspection in the banking sector. European Journal of Marketing 48:3/4, pages 572-594.
Crossref
Suvi Nenonen & Kaj Storbacka. (2014) Management of customer assets for increased value capture in business markets. Management Decision 52:1, pages 101-121.
Crossref
Andreas Persson. (2013) Profitable customer management: reducing costs by influencing customer behaviour. European Journal of Marketing 47:5/6, pages 857-876.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.