Advanced search
Publication Cover
Journal of Strategic Marketing Volume 19, 2011 - Issue 6
Submit an article Journal homepage
670
Views
12
CrossRef citations to date
0
Altmetric
Papers

Development of empirically based customer-derived positioning typology in the automobile industry

Saloni Pawan Diwan University School of Management, Kurukshetra University, Kurukshetra, 136 119, IndiaCorrespondence[email protected]
&
B. S. Bodla University School of Management, Kurukshetra University, Kurukshetra, 136 119, India
Pages 531-550 | Received 15 Feb 2010, Accepted 12 Apr 2011, Published online: 25 Oct 2011

Citations (12)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (2)

Önder Kethüda. (2023) Positioning strategies and rankings in the HE: congruence and contradictions. Journal of Marketing for Higher Education 33:1, pages 97-123.
Read now
Canan Eryigit & Mehmet Eryigit. (2014) Understanding the Effectiveness of Positioning Bases With Regard to Customer Perceptions. Journal of Global Marketing 27:2, pages 85-93.
Read now

Articles from other publishers (10)

Natasha Saqib. (2023) Typologies and taxonomies of positioning strategies: a systematic literature review. Journal of Management History 29:4, pages 481-501.
Crossref
Natasha Saqib & Mir Shahid Satar. (2021) Development of empirically based customer-derived positioning taxonomy for consumer electronics sector in the Indian emerging market. International Journal of Emerging Markets 18:10, pages 3868-3892.
Crossref
Natasha Saqib & Ali M. Shah. (2021) Development of empirically-based customer-derived positioning taxonomy for FMCG sector in the Indian emerging market. Young Consumers 23:2, pages 233-254.
Crossref
Saloni Pawan Diwan & B. S. Bodla. (2022) Measuring brand positioning effectiveness of car brands using triangular approach. SN Business & Economics 2:5.
Crossref
Natasha Saqib. (2020) Positioning – a literature review. PSU Research Review 5:2, pages 141-169.
Crossref
Stavros P. Kalafatis, Charles Blankson, Marvyn Luxly Boatswain & Markos H. Tsogas. (2020) Preference for action: regulatory mode in B2B positioning decision-making. Journal of Business & Industrial Marketing 35:12, pages 2111-2125.
Crossref
Önder Kethüda. 2020. Improving Marketing Strategies for Private Label Products. Improving Marketing Strategies for Private Label Products 83 109 .
Natasha Saqib. (2019) A positioning strategy for a tourist destination, based on analysis of customers’ perceptions and satisfactions. Journal of Tourism Analysis: Revista de Análisis Turístico 26:2, pages 131-151.
Crossref
Natasha Saqib. 2019. Positioning and Branding Tourism Destinations for Global Competitiveness. Positioning and Branding Tourism Destinations for Global Competitiveness 212 255 .
Mats Urde & Christian Koch. (2014) Market and brand-oriented schools of positioning. Journal of Product & Brand Management 23:7, pages 478-490.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.