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Journal of Strategic Marketing Volume 20, 2012 - Issue 6
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How departments' decision-making influence and interdepartmental dynamics relate to two facets of strategic market orientation

Monika Oswald Lehrstuhl Wirtschaftwisschaft für Ingenieure und Naturwissenschaftler, RWTH Aachen University, Aachen, GermanyCorrespondence[email protected]
,
Malte Brettel RWTH Aachen University, Aachen, Germany
&
Andreas Engelen Department for Strategic and International Management, University of Dortmund, Dortmund, Germany
Pages 483-507 | Received 22 Feb 2012, Accepted 09 Jul 2012, Published online: 28 Sep 2012

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Onnida Thongpravati, Mike Reid & Angela R. Dobele. (2020) Unfolding market vision quality: understanding its dimensions, drivers, and before-launch performance. Journal of Strategic Marketing 28:2, pages 123-135.
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Marie Ashwin & Alan Hirst. (2015) Scoping the market orientation literature from 2009 to 2013: a review of the concept and the discussions found across a range of academic disciplines. Journal of Strategic Marketing 23:4, pages 353-363.
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Victor V. Chernetsky, Douglas E. Hughes & Wyatt A. Schrock. (2022) A synthesis of research on the marketing-sales interface (1984–2020). Industrial Marketing Management 105, pages 159-181.
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Gungor HACİOGLU & Osman GÖK. (2021) Pazarlamaya İlişkin Kararlarda Farklı Departmanların Etkisi. TroyAcademy 6:3, pages 912-923.
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Fabian F. Osorio Tinoco, Miguel Hernández-Espallardo & Augusto Rodriguez-Orejuela. (2019) Nonlinear and complementary effects of responsive and proactive market orientation on firms’ competitive advantage. Asia Pacific Journal of Marketing and Logistics 32:4, pages 841-859.
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David Gotteland. (2019) Quel leadership pour implémenter et développer une culture d’orientation marché ?. Décisions Marketing N° 94:2, pages 53-70.
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Serkan Kılıç & Erkan Özdemir. 2019. Green Business. Green Business 1444 1463 .
Serkan Kılıç & Erkan Özdemir. 2018. Driving Green Consumerism Through Strategic Sustainability Marketing. Driving Green Consumerism Through Strategic Sustainability Marketing 135 154 .
Jeen-Su Lim, William K. Darley & David Marion. (2017) Market orientation, innovation commercialization capability and firm performance relationships: the moderating role of supply chain influence. Journal of Business & Industrial Marketing 32:7, pages 913-924.
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Daisuke Ishida. (2015) The Effect of Proactive and Responsive Market Orientation on Performance. Journal of Marketing & Distribution 17:3, pages 13-37.
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Itzhak Gnizy & Aviv Shoham. (2014) Uncovering the influence of the international marketing function in international firms. International Marketing Review 31:1, pages 51-78.
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