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Kwabena G. Boakye, Victor R. Prybutok, Wesley S. Randall & Kwame S. Ofori. (2023) Emotional connection and customer orientation as moderators in improving the customer satisfaction–behavioral intention link: A moderated moderation service model. Quality Management Journal 30:3, pages 153-167.
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Jean Boisvert & M. Sajid Khan. (2022) Toward a better understanding of the main antecedents and outcomes of consumer-based perceived product innovativeness. Journal of Strategic Marketing 30:3, pages 296-319.
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Nik Mohd Hazrul Nik Hashim, Yap Hock Ann, Amin Ansary & John Antony Xavier. (2022) Contingent Effects of Decision-making and Customer Centricity on Public-Sector Innovation Success. Journal of Nonprofit & Public Sector Marketing 34:1, pages 36-70.
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Mukhamad Najib, Stevia Septiani & Siti Nurlaela. (2020) The role of innovation, entrepreneurial self-efficacy and local uniqueness on marketing performance in small and medium-sized restaurants. Journal of Foodservice Business Research 23:6, pages 499-519.
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Onnida Thongpravati, Mike Reid & Angela R. Dobele. (2020) Unfolding market vision quality: understanding its dimensions, drivers, and before-launch performance. Journal of Strategic Marketing 28:2, pages 123-135.
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Mohammed A. Al-Hakimi & Deleep B. Borade. (2020) The impact of entrepreneurial orientation on the supply chain resilience. Cogent Business & Management 7:1.
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Brownhilder Ngek Neneh. (2019) Customer Orientation and Performance of Women‐Owned Businesses: A Configurational Approach. Journal of Small Business Management 57:sup2, pages 218-243.
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Florian Lückenbach, Carsten Baumgarth, Holger J. Schmidt & Jörg Henseler. (2019) To perform or not to perform? How strategic orientations influence the performance of Social Entrepreneurship Organizations. Cogent Business & Management 6:1.
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Mujahid Mohiuddin Babu. (2018) Impact of firm’s customer orientation on performance: the moderating role of interfunctional coordination and employee commitment. Journal of Strategic Marketing 26:8, pages 702-722.
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Articles from other publishers (40)
Baljeet Singh, Rohit Kumar Singh & Pancy Singh. (2022) Benchmarking performance of new venture travel intermediaries: role of firm value and customer perceived value. Benchmarking: An International Journal 30:8, pages 2509-2531.
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Umair Khan & Weili Liu. (2023) The role of internal auditing on corporate governance: its effects of economic and environmental performance. Environmental Science and Pollution Research 30:52, pages 112877-112891.
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Ebenezer Afum, Kassimu Issau, Yaw Agyabeng-Mensah, Charles Baah, Essel Dacosta, Emmanuel Essandoh & Emmanuel Agyenim Boateng. (2021) The missing links of sustainable supply chain management and green radical product innovation between sustainable entrepreneurship orientation and sustainability performance. Journal of Engineering, Design and Technology 21:1, pages 167-187.
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Mohammed A. Al-Hakimi, Dileep B. Borade & Moad Hamod Saleh. (2021) The mediating role of innovation between entrepreneurial orientation and supply chain resilience. Asia-Pacific Journal of Business Administration 14:4, pages 592-616.
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Muhammad Dharma Tuah Putra Nasution, Endang Sulistya Rini, Yeni Absah & Beby Karina Fawzeea Sembiring. (2022) Social network ties, proactive entrepreneurial behavior and successful retail business: a study on Indonesia small enterprises. Journal of Research in Marketing and Entrepreneurship 24:1, pages 141-160.
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Ismaila AbubakarRamatu AbdullahiHadiza Baba Ibrahim. (2021) Moderating Effect of Strategic Improvisation on product Innovation and Performance of Manufacturing SMEs. Asian Journal of Management, pages 237-242.
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Hui Li, Lei Xu & Youqing Fan. (2021) Cultural distance and customer orientation strategy of Chinese service MNEs under the belt and road initiative. Cross Cultural & Strategic Management 28:3, pages 657-678.
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Civilai Leckie & Heath McDonald. (2020) The interplay between entrepreneurial orientation and control mechanisms on decision-making and new product performance. Journal of Business & Industrial Marketing 36:6, pages 933-945.
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Jawad Hussain, Palwasha Bibi, Ashfaq Ahmad & Hazrat Bilal. (2021) Disintegrated Market Orientation and Firm Performance: Moderating Effect of Entrepreneurial Orientation. Journal of Accounting and Finance in Emerging Economies 7:1, pages 155-168.
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Grant Alexander Wilson & Adam D. Slobodzian. (2019) Enhancing financial performance by pharmacy innovation. Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration 37:4, pages 459-467.
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Manuela Presutti, Marco Savioli & Vincenza Odorici. (2019) Strategic orientation of hotels: Evidence from a contingent approach. Tourism Economics 26:7, pages 1212-1230.
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Nasser Alqahtani & Can Uslay. (2020) Entrepreneurial marketing and firm performance: Synthesis and conceptual development. Journal of Business Research 113, pages 62-71.
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Muhammad Amir Rashid, Masood Nawaz Kalyar & Imran Shafique. (2020) Market orientation and women-owned SMEs performance. South Asian Journal of Business Studies 9:2, pages 215-234.
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Canchu Lin & Anand Kunnathur. (2019) Strategic orientations, developmental culture, and big data capability. Journal of Business Research 105, pages 49-60.
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Olimpia C. Racela & Amonrat Thoumrungroje. (2019) When do customer orientation and innovation capabilities matter? An investigation of contextual impacts. Asia Pacific Journal of Marketing and Logistics 32:2, pages 445-472.
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M. Presutti & V. Odorici. (2018) Linking entrepreneurial and market orientation to the SME’s performance growth: the moderating role of entrepreneurial experience and networks. International Entrepreneurship and Management Journal 15:3, pages 697-720.
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PILAR FIDEL, WALESSKA SCHLESINGER & ESPOSITO EMILO. (2018) EFFECTS OF CUSTOMER KNOWLEDGE MANAGEMENT AND CUSTOMER ORIENTATION ON INNOVATION CAPACITY AND MARKETING RESULTS IN SMEs: THE MEDIATING ROLE OF INNOVATION ORIENTATION. International Journal of Innovation Management 22:07, pages 1850055.
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Gordon Liu, Wai Wai Joyce Ko, Isaac Ngugi & Sachiko Takeda. (2017) Proactive entrepreneurial behaviour, market orientation, and innovation outcomes. European Journal of Marketing 51:11/12, pages 1980-2001.
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Luu Trong Tuan. (2017) Under entrepreneurial orientation, how does logistics performance activate customer value co-creation behavior?. The International Journal of Logistics Management 28:2, pages 600-633.
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Akin Kocak, Alan Carsrud & Sonyel Oflazoglu. (2017) Market, entrepreneurial, and technology orientations: impact on innovation and firm performance. Management Decision 55:2, pages 248-270.
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NICOLAS A. ZACHARIAS, RUTH MARIA STOCK & SUBIN IM. (2017) STRATEGIC GIVENS IN NEW PRODUCT DEVELOPMENT: UNDERSTANDING CURVILINEAR EFFECTS ON NEW PRODUCT PERFORMANCE. International Journal of Innovation Management 21:01, pages 1750010.
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Galimzhan Aidarkulovich Seilov. (2015) Does the adoption of customer and competitor orientations make small hospitality businesses more entrepreneurial?. International Journal of Contemporary Hospitality Management 27:1, pages 71-86.
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