Citations (15)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (3)
Omar Ali, Valmira Osmanaj, Mohammad Alryalat, Ranga Chimhundu & Yogesh K. Dwivedi. (2023) The impact of technological innovation on marketing: individuals, organizations and environment: a systematic review. Economic Research-Ekonomska Istraživanja 36:3.
Read now
Read now
Gregor Jagodič & Borut Milfelner. (2022) The role of B2B marketing strategy, ICT B2B marketing support, and service quality in market orientation – Performance relationship: evidence from three European countries. Cogent Business & Management 9:1.
Read now
Read now
Mujahid Mohiuddin Babu, Hongfei Liu, Chanaka Jayawardhena & Bidit Lal Dey. (2019) Impact of market orientation on firm’s customer-based performance: the moderating role of employee orientation. Journal of Marketing Management 35:7-8, pages 662-692.
Read now
Read now
Articles from other publishers (12)
Sadick Alhaji Husseini. (2022) The Role of Marketing Capabilities and Market Munificence in an Emerging African Economy. Vezetéstudomány / Budapest Management Review 53:5, pages 83-95.
Crossref
Crossref
Huatao Peng, Bingbing Li & Yang Liu. (2022) How Social Network Influences the Growth of Entrepreneurial Enterprises: Perspective on Organizational and Personal Network. SAGE Open 12:2, pages 215824402211081.
Crossref
Crossref
Philippe Massiéra & Laura Trinchera. (2022) Taxonomie des configurations de capacités marketing complémentaires au sein des pmeTaxonomy of complementary marketing capabilities configurations in smesTaxonomía de las configuraciones de las capacidades complementarias de marketing en las pymes. Management international 26:4, pages 52.
Crossref
Crossref
Delly Nofiani, Nurul Indarti, Andy Susilo Lukito-Budi & Hardo Firmana Given Grace Manik. (2021) The dynamics between balanced and combined ambidextrous strategies: a paradoxical affair about the effect of entrepreneurial orientation on SMEs’ performance. Journal of Entrepreneurship in Emerging Economies 13:5, pages 1262-1286.
Crossref
Crossref
Sabrine El Baroudi, Svetlana N. Khapova, Chen Fleisher & Paul G. W. Jansen. (2018) How Do Career Aspirations Benefit Organizations? The Mediating Roles of the Proactive and Relational Aspects of Contemporary Work. Frontiers in Psychology 9.
Crossref
Crossref
T. Solomon & R. Peter. 2018. Social Media Marketing. Social Media Marketing
1
20
.
Vida Siahtiri. (2017) Does cooperating with customers support the financial performance of business-to-business professional service firms?. Journal of Service Theory and Practice 27:3, pages 547-568.
Crossref
Crossref
T. Solomon & R. Peter. 2017. Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity. Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity
314
333
.
Nima Heirati & Aron O’Cass. (2015) Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy. Asia Pacific Journal of Management 33:2, pages 411-433.
Crossref
Crossref
Shampy Kamboj & Zillur Rahman. (2015) Marketing capabilities and firm performance: literature review and future research agenda. International Journal of Productivity and Performance Management 64:8, pages 1041-1067.
Crossref
Crossref
Aron O'Cass, Liem Viet Ngo & Vida Siahtiri. (2015) Marketing resource-capability complementarity and firm performance in B2B firms. Journal of Business & Industrial Marketing 30:2, pages 194-207.
Crossref
Crossref
Aron O'Cass, Nima Heirati & Liem Viet Ngo. (2014) Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas. Industrial Marketing Management 43:5, pages 862-872.
Crossref
Crossref