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Journal of Strategic Marketing Volume 21, 2013 - Issue 2
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Cell phone product-market segments using product features as a cluster variate: a multi-country study

Matti Haverila College of Business, Alfaisal University, Riyadh, Saudi ArabiaCorrespondence[email protected]
,
Michel Rod College of Business, Alfaisal University, Riyadh, Saudi Arabia
&
Nicholas Ashill College of Business, Alfaisal University, Riyadh, Saudi Arabia
Pages 101-124 | Received 01 Oct 2012, Accepted 17 Oct 2012, Published online: 22 Feb 2013

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Salman Kimiagari, Samira Keivanpour & Matti Haverila. (2021) Developing a high-performance clustering framework for global market segmentation and strategic profiling. Journal of Strategic Marketing 29:2, pages 93-116.
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Katherine M. Hertlein, Carly Shadid & Sarah M. Steelman. (2015) Exploring Perceptions of Acceptability of Sexting in Same-Sex, Bisexual, Heterosexual Relationships and Communities. Journal of Couple & Relationship Therapy 14:4, pages 342-357.
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Articles from other publishers (2)

Alireza Ziaei-Bideh & Mahsa Namakshenas-Jahromi. 2020. Consumer Behavior and Marketing. Consumer Behavior and Marketing.
Luis Pinto, Erdener Kaynak, Clement S.F. Chow & Lida L. Zhang. (2019) Ranking of choice cues for smartphones using the Best–Worst scaling method. Asia Pacific Journal of Marketing and Logistics 31:1, pages 223-245.
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