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Journal of Strategic Marketing Volume 21, 2013 - Issue 2
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Using discriminant analysis to classify satisfaction data to facilitate planning in a franchise context

Tina M. Facca Management, Marketing and Logistics, John Carroll University, 20700 N Park Boulevard, University Heights, Ohio, 44118, USACorrespondence[email protected]
Pages 125-139 | Received 17 Apr 2012, Accepted 06 Nov 2012, Published online: 22 Feb 2013

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Read on this site (3)

Michal Jirásek, Susanne Maria Gaffke & Josef Windsperger. (2022) Determinants of overall franchisee satisfaction: application of the performance feedback theory. Journal of Strategic Marketing 30:2, pages 221-238.
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Isaac Cheah, Anwar Sadat Shimul, Johan Liang & Ian Phau. (2022) Consumer attitude and intention toward ridesharing. Journal of Strategic Marketing 30:2, pages 115-136.
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Park Thaichon, Scott Weaven, Sara Quach, Brent Baker & Lorelle Frazer. (2020) What to expect after the honeymoon: evolutionary psychology of part-time franchising. Journal of Strategic Marketing 28:8, pages 702-726.
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Articles from other publishers (1)

Eldrede T. Kahiya. (2017) Discriminant analysis in export research: an imperative for methodological rigor. Asia Pacific Journal of Marketing and Logistics 29:1, pages 145-170.
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