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Journal of Strategic Marketing Volume 21, 2013 - Issue 6
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The role of marketing managers' commitment and involvement in marketing strategy implementation

B. RamaseshanCurtin University, Perth, AustraliaCorrespondence[email protected]
,
Asmai IshakThe Faculty of Economics, Universitas Islam Indonesia, Jogjakarta, Indonesia
&
Fazlul K. RabbaneeCurtin University, Perth, Australia
Pages 465-483 | Received 11 Dec 2012, Accepted 29 Apr 2013, Published online: 08 Jul 2013

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Read on this site (2)

B. Ramaseshan, Fazlul K. Rabbanee & Oksana Burford. (2018) Combined effects of franchise management strategies and employee service performance on customer loyalty: a multilevel perspective. Journal of Strategic Marketing 26:6, pages 479-497.
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Damianos Giannakis & Michael J. Harker. (2014) Strategic alignment between relationship marketing and human resource management in financial services organizations. Journal of Strategic Marketing 22:5, pages 396-419.
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Articles from other publishers (12)

Valentina Kirova. (2023) The wind of change: A dynamic managerial capabilities perspective on the role of marketing managers as strategic change agents. Journal of Business Research 160, pages 113817.
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Shivam Gupta, Sachin Modgil, Piera Centobelli, Roberto Cerchione & Serena Strazzullo. (2022) Additive Manufacturing and Green Information Systems as Technological Capabilities for Firm Performance. Global Journal of Flexible Systems Management 23:4, pages 515-534.
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Moses M. Gasela. (2021) Strategy implementation in South African public entities between 2006 and 2016: Does leadership impact on performance during strategy implementation?. Africa’s Public Service Delivery and Performance Review 9:1.
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Moses M. Gasela. (2021) The impact of strategy alignment on organisational performance in national public entities in the Northern Cape Province of South Africa. Africa’s Public Service Delivery and Performance Review 9:1.
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Alex Tawse & Pooya Tabesh. (2021) Strategy implementation: A review and an introductory framework. European Management Journal 39:1, pages 22-33.
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Fazlul K. Rabbanee, Tanzim Afroz & Mostafa Mahmud Naser. (2020) Are consumers loyal to genetically modified food? Evidence from Australia. British Food Journal 123:2, pages 803-819.
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Fazlul K. Rabbanee, Mohammad Moinul Haque, Shanta Banik & Mohammad Majedul Islam. (2019) Managing engagement in an emerging economy service. Journal of Service Theory and Practice 29:5/6, pages 610-638.
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Guangming Cao, Yanqing Duan & Alia El Banna. (2019) A dynamic capability view of marketing analytics: Evidence from UK firms. Industrial Marketing Management 76, pages 72-83.
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Jieke Chen, Carlos M.P. Sousa & Xinming He. (2016) The determinants of export performance: a review of the literature 2006-2014. International Marketing Review 33:5, pages 626-670.
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Rajat Roy, Fazlul K. Rabbanee & Piyush Sharma. (2016) Antecedents, outcomes, and mediating role of internal reference prices in pay-what-you-want (PWYW) pricing. Marketing Intelligence & Planning 34:1, pages 117-136.
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Fazlul K. Rabbanee, Oksana Burford & B. Ramaseshan. (2015) Does employee performance affect customer loyalty in pharmacy services?. Journal of Service Theory and Practice 25:6, pages 725-743.
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Rajat Roy & Fazlul K. Rabbanee. (2015) Antecedents and consequences of self-congruity. European Journal of Marketing 49:3/4, pages 444-466.
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