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Journal of Strategic Marketing Volume 26, 2018 - Issue 6
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Original Articles

Combined effects of franchise management strategies and employee service performance on customer loyalty: a multilevel perspective

B. RamaseshanSchool of Marketing, Curtin University, Perth, Australia
,
Fazlul K. RabbaneeSchool of Marketing, Curtin University, Perth, AustraliaCorrespondence[email protected]
&
Oksana BurfordSchool of Pharmacy, Curtin University, Perth, Australia
Pages 479-497 | Received 29 Aug 2016, Accepted 31 Jan 2017, Published online: 01 Mar 2017

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Read on this site (3)

Thi Thao Hien Bui, Manimekalai Jambulingam & Muslim Amin. (2022) A literature review of franchisee performance: Insights for further research. Cogent Business & Management 9:1.
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Michal Jirásek, Susanne Maria Gaffke & Josef Windsperger. (2022) Determinants of overall franchisee satisfaction: application of the performance feedback theory. Journal of Strategic Marketing 30:2, pages 221-238.
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Peter Balsarini, Claire Lambert & Marie M. Ryan. (2022) Why franchisors recruit franchisees from the ranks of their employees. Journal of Strategic Marketing 30:2, pages 180-200.
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