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Journal of Strategic Marketing Volume 26, 2018 - Issue 6
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Original Articles

Toward a greater understanding of the market orientation and internal market orientation relationship

Pratik ModiInstitute of Rural Management Anand, Anand, IndiaCorrespondence[email protected]
&
Gurjeet Kaur SahiDepartment of Commerce, University of Jammu, Jammu, India
Pages 532-549 | Received 27 May 2016, Accepted 29 Mar 2017, Published online: 27 Apr 2017

Citations (8)

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Read on this site (5)

Francisco do Adro, Cristina I. Fernandes & Pedro M. Veiga. (2023) The role of market orientation in the performance of NPOs. Innovation: The European Journal of Social Science Research 0:0, pages 1-27.
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James M. Crick. (2022) Does competitive aggressiveness negatively moderate the relationship between coopetition and customer satisfaction performance?. Journal of Strategic Marketing 30:6, pages 562-587.
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Pratik Modi & Gurjeet Kaur Sahi. (2022) Who Gets the Money? Strategic Orientations and Resource Attraction by Not-for-Profit Organizations. Journal of Nonprofit & Public Sector Marketing 34:4, pages 475-499.
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Sophie Hersberger-Langloh. (2022) A Stakeholder Perspective on the Market Orientation of Swiss Nonprofit Organizations. Journal of Nonprofit & Public Sector Marketing 34:4, pages 395-420.
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Gajendra Liyanaarachchi, Sameer Deshpande, Scott Weaven, Deepak Sangroya, Charles Jebarajakirthy, Kerry Bodle & Carina Roemer. (2021) Strengthening sustainability initiatives: a case for repositioning Australian Indigenous communities as dominant stakeholders in managing bushfire risks. Journal of Strategic Marketing 0:0, pages 1-25.
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Articles from other publishers (3)

Piyush Ranjan & Jogendra Kumar Nayak. (2023) Performance Effects of Internal Market Orientation and Pricing Capability: The Moderating Role of Firm Innovativeness. Australasian Marketing Journal, pages 144135822311556.
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Guillaume PLAISANCE. (2020) Covid-19 et solidarités : repenser l’identité organisationnelle. Management & Data Science.
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Gareth RT White, Anthony Samuel, David Pickernell, Dan Taylor & Rachel Mason-Jones. (2018) Social entrepreneurs in challenging places: A Delphi study of experiences and perspectives. Local Economy: The Journal of the Local Economy Policy Unit 33:8, pages 800-821.
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