Advanced search
Publication Cover
Journal of Strategic Marketing Volume 28, 2020 - Issue 4
Submit an article Journal homepage
1,524
Views
9
CrossRef citations to date
0
Altmetric
Original Articles

Managing higher education brands with an emerging brand architecture: the role of shared values and competing brand identities

Louise SpryNottingham Business School, Nottingham Trent University, Nottingham, UKCorrespondence[email protected]
,
Carley FosterCollege of Business, Law & Social Sciences, University of Derby, Derby, UK
,
Christopher PichNottingham Business School, Nottingham Trent University, Nottingham, UK
&
Sheine PeartNottingham Institute of Education, Nottingham Trent University, Nottingham, UK
Pages 336-349 | Received 11 May 2018, Accepted 10 Jul 2018, Published online: 25 Jul 2018

Citations (9)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (2)

Shu-Ching Chen. (2022) University branding: student experience, value perception, and consumption journey. Journal of Marketing for Higher Education 0:0, pages 1-20.
Read now
Quynh Hoa Le, Rachel Fuller, Thu-Hang Hoang & Ninh Nguyen. Branding in higher education: a bibliometric analysis and research agenda. Journal of Marketing for Higher Education 0:0, pages 1-24.
Read now

Articles from other publishers (7)

Francis Kuriakose. (2023) Experiential branding in higher education: an Indian case. International Journal of Educational Management 37:3, pages 633-646.
Crossref
Jane Hemsley-Brown & Izhar Oplatka. 2022. The Emerald Handbook of Multi-Stakeholder Communication. The Emerald Handbook of Multi-Stakeholder Communication 11 29 .
Hulya Bakirtas & Vildan Gulpinar Demirci. (2021) A structural evaluation of university identification. International Review on Public and Nonprofit Marketing 19:3, pages 507-531.
Crossref
Charitha Harshani Perera, Rajkishore Nayak & Long Van Thang NguyenCharitha Harshani Perera, Rajkishore Nayak & Long Van Thang Nguyen. 2022. Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions. Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions 25 113 .
Charitha Harshani Perera, Rajkishore Nayak & Long Van Thang NguyenCharitha Harshani Perera, Rajkishore Nayak & Long Van Thang Nguyen. 2022. Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions. Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions 1 23 .
Onur TÜRKER, Parisa ALİZADEHFANAELOO & Hacer Handan DEMİR. (2021) Medya Sektöründe Marka Mimarisi: Netflix ÖrneğiBrand Architecture in Media Sector: The Case of Netflix. MANAS Sosyal Araştırmalar Dergisi 10:2, pages 1264-1280.
Crossref
Amélia Brandão, Jose Carlos C. Sousa & Clarinda Rodrigues. (2020) A dynamic approach to brand portfolio audit and brand architecture strategy. European Business Review 32:2, pages 181-210.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.