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Journal of Strategic Marketing Volume 28, 2020 - Issue 5
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Original Articles

Customer centricity: an empirical analysis in the micro-sized firm

Christian Nedu OsakweThe University of Pretoria’s Gordon Institute of Business Science, Johannesburg, South AfricaCorrespondence[email protected] [email protected]
Pages 455-468 | Received 28 Mar 2018, Accepted 18 Dec 2018, Published online: 18 Jan 2019

Citations (8)

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Norashidah Hashim, Taleb S T Taleb & Maryam Sakinah Md Faudzi. (2023) Entrepreneurial bricolage and micro-business performance: A moderated mediation of innovation capability and digital marketing capabilities. Journal of Strategic Marketing 0:0, pages 1-16.
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Articles from other publishers (7)

Deusdedith Pastory Maganga & Ismail W.R. Taifa. (2022) Quality 4.0 transition framework for Tanzanian manufacturing industries. The TQM Journal 35:6, pages 1417-1448.
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Deusdedith Pastory Maganga & Ismail W.R. Taifa. (2022) The readiness of manufacturing industries to transit to Quality 4.0. International Journal of Quality & Reliability Management 40:7, pages 1729-1752.
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Korhan Arun & Saniye Yildirim Ozmutlu. (2023) The effect of environmental competitiveness, customer and competitor orientation on export performance. Journal of Business & Industrial Marketing.
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Ajitabh Dash. (2023) Do customer centricity and innovativeness mediate the relationship between total quality management and the corporate success of SaaS companies?. Benchmarking: An International Journal.
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Christian Nedu Osakwe & Juliet E. Ikhide. (2022) Institutional isomorphism and social media adoption – a study within the microenterprise context. Aslib Journal of Information Management 74:6, pages 989-1006.
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Chijioke Nwachukwu & Hieu Minh Vu. (2022) Service Innovation, Marketing Innovation and Customer Satisfaction: Moderating Role of Competitive Intensity. SAGE Open 12:2, pages 215824402210821.
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Michael Sony, Jiju Antony, Jacqueline Ann Douglas & Olivia McDermott. (2021) Motivations, barriers and readiness factors for Quality 4.0 implementation: an exploratory study. The TQM Journal 33:6, pages 1502-1515.
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