Advanced search
Publication Cover
Journal of Strategic Marketing Volume 32, 2024 - Issue 6: Strategic Brand Management In and Through Sport
Submit an article Journal homepage
1,766
Views
6
CrossRef citations to date
0
Altmetric
Research Article

Strategic sport marketing in the society of the spectacle

André Richelieua Consultant & Expert in ‘Sportainment’ and Professor, Marketing Department, ESG UQAM, Montreal, CanadaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-1299-9232
ORCID Icon &
Andrew Webbb Professor, International Business, Carleton University, Ottawa, CanadaORCID Iconhttps://orcid.org/0000-0001-8042-963X
ORCID Icon
Pages 744-761 | Received 03 Dec 2020, Accepted 29 Jul 2021, Published online: 19 Aug 2021

Citations (6)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (2)

Argyro Elisavet Manoli. (2024) Strategic brand management in and through sport. Journal of Strategic Marketing 32:6, pages 814-821.
Read now
Luca Marrucci, Tiberio Daddi & Brian P. McCullough. Sustainable mobility and sports tourism: applying the theory of planned behaviour to football supporters. Journal of Strategic Marketing 0:0, pages 1-15.
Read now

Articles from other publishers (4)

Oliver Carrero Márquez, César García Muñoz & Fernando García Chamizo. (2024) Reinventar la comunicación del fútbol a través del sportainment con la Generación Z en EspañaReinventing Soccer Communication through Sportainment with Genzers in Spain. VISUAL REVIEW. International Visual Culture Review / Revista Internacional de Cultura Visual 16:3, pages 63-78.
Crossref
Jiaqi Li, Baicheng Chen, Siyuan Zhao & Yuqi Zhang. (2024) Discovering Knowledge Assets to Foster Esports’s Sustainable Expansion. Journal of the Knowledge Economy.
Crossref
André Richelieu, Simona Gavrila & Pierre Sercia. (2023) The challenge of renewing a varsity sport brand: a mixed-methods approach. Sport, Business and Management: An International Journal 13:4, pages 431-449.
Crossref
Talent Moyo, Rodney Duffett & Brendon Knott. (2022) An Analysis of Cause-Related and Social Marketing Strategies in the South African Sport Management Industry. SAGE Open 12:2, pages 215824402211081.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.