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Journal of Strategic Marketing Volume 32, 2024 - Issue 2
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Research Article

Why is the traditional marketing mix dead? Towards the “experiential marketing mix” (7E), a strategic framework for business experience design in the phygital age

Wided BatatEM Normandie Business School, Metis Lab & University of Lyon 2, Paris, FranceCorrespondence[email protected]
Pages 101-113 | Received 21 Jul 2022, Accepted 21 Sep 2022, Published online: 11 Oct 2022

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Svetlana De Vos, Bora Qesja, Ged Lipnickas & Joanne Harris. Exploring the higher education experiences of students living with disabilities: an online MBA case study. Journal of Marketing Management 0:0, pages 1-31.
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Articles from other publishers (3)

Oihab Allal-Chérif, Rosa Puertas & Patricia Carracedo. (2024) Intelligent influencer marketing: how AI-powered virtual influencers outperform human influencers. Technological Forecasting and Social Change 200, pages 123113.
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Senka Borovac Zekan, Paula Odete Fernandes, A. Borowska-Pietrzak & Slavica Galić Biličić. 2024. Contemporary Trends in Innovative Marketing Strategies. Contemporary Trends in Innovative Marketing Strategies 226 240 .
YooHee Hwang, Seunghun Shin & Taekyung Kim. (2023) The Emergence of Virtual Experiences in the Sharing Economy. Journal of Hospitality & Tourism Research.
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