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Journal of Strategic Marketing Volume 32, 2024 - Issue 2

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Research Article

Marketing unhealthy brands – an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption

Steven J. Greenlanda Faculty of Arts and Society, Charles Darwin University, Darwin, AustraliaCorrespondence[email protected]

https://orcid.org/0000-0002-2721-2113

Robert Gillb School of Social Sciences, Media, Film and Education, Swinburne University, Melbourne, Australia

Simon Mossc Research and Innovation, Charles Darwin University, Darwin, Australia

https://orcid.org/0000-0002-6172-0496

David Lowa Faculty of Arts and Society, Charles Darwin University, Darwin, Australia

https://orcid.org/0000-0001-6198-5008

Pages 187-202 | Received 27 Aug 2022, Accepted 27 Jan 2023, Published online: 23 Feb 2023

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https://doi.org/10.1080/0965254X.2023.2176532
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Steven J. Greenland, Ninh Nguyen & Carolyn Strong. (2023) Irresponsible marketing and the need to support pro-sustainable production and consumption. Journal of Strategic Marketing 0:0, pages 1-5.
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