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Journal of Sustainable Tourism Volume 26, 2018 - Issue 3
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Original Articles

World Heritage as a placebo brand: a comparative analysis of three sites and marketing implications

Bailey Ashton AdieResearch and Innovation, Southampton Solent University, Southampton, United KingdomCorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0002-0309-4511View further author information
ORCID Icon,
C. Michael HallDepartment of Management, Marketing and Entrepreneurship, University of Canterbury, Christchurch, New Zealand;School of Business and Economics, Linnaeus University, Kalmar, Sweden;Department of Geography, University of Oulu, Oulu, Finland;School of Tourism & Hospitality, University of Johannesburg, Johannesburg, South AfricaORCID Iconhttp://orcid.org/0000-0002-7734-4587View further author information
ORCID Icon &
Girish PrayagDepartment of Management, Marketing and Entrepreneurship, University of Canterbury, Christchurch, New ZealandView further author information
Pages 399-415 | Received 13 Sep 2016, Accepted 18 Jul 2017, Published online: 08 Aug 2017

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Yichen Zhu, Jing Li & Feng Han. (2023) Understanding community capacity-building at a local level for sustainable tourism in World Heritage Site: the case of Wulingyuan in China. Journal of Tourism and Cultural Change 0:0, pages 1-23.
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Yanyan Gao, Mengyun Fang, Yongqing Nan & Wei Su. (2023) World Heritage Site inscription and city tourism attractiveness on national holidays: new evidence with migration big data from China. Current Issues in Tourism 26:12, pages 1956-1973.
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Michael Volgger & Ross Taplin. (2022) The impact of national park and UNESCO world heritage site designations on visit intentions: evidence from a randomised experiment. Journal of Sustainable Tourism 0:0, pages 1-18.
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Renuka Mahadevan & Jie Zhang. (2022) Tourism in UNESCO World Heritage Site: Divergent Visitor Views to Lijiang on Experiences, Satisfaction and Future Intentions. Journal of China Tourism Research 18:3, pages 670-688.
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Janianton Damanik & Mohamad Yusuf. (2022) Effects of perceived value, expectation, visitor management, and visitor satisfaction on revisit intention to Borobudur Temple, Indonesia. Journal of Heritage Tourism 17:2, pages 174-189.
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Thomas E. Jones, Huong T. Bui & Katsuhiro Ando. (2022) Zoning for world heritage sites: dual dilemmas in development and demographics. Tourism Geographies 24:1, pages 33-55.
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Martin Thomas Falk & Eva Hagsten. (2021) Visitor flows to World Heritage Sites in the era of Instagram. Journal of Sustainable Tourism 29:10, pages 1547-1564.
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Sina Esteky & S. H. Kalati. (2021) The educational placebo effect: branding higher education benefits student learning. Journal of Marketing for Higher Education 0:0, pages 1-16.
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Pattarachit Choompol Gozzoli & Roberto B. Gozzoli. (2021) Outstanding Universal Value and Sustainability at Ban Chiang World Heritage, Thailand. Heritage & Society 14:2-3, pages 184-215.
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Chiara Bortolotto. (2021) Commercialization without over-commercialization: normative conundrums across heritage rationalities. International Journal of Heritage Studies 27:9, pages 857-868.
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Juan Ignacio Pulido-Fernández, Isabel Carrillo-Hidalgo & Ana Belén Mudarra-Fernández. (2021) Segmentation and characterization of tourists by spending composition in World Heritage Cities. Journal of Heritage Tourism 16:2, pages 230-245.
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Yu-Xia Lin, Ming-Hsiang Chen, Bi-Shu Lin & Ching-Hui (Joan) Su. (2020) Asymmetric effects of cultural and natural World Heritage Sites on tourism receipts. Current Issues in Tourism 23:24, pages 3134-3147.
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Peter Dippon & Johannes Moskaliuk. (2020) Sharing intangible cultural heritage: disparities of distribution. Journal of Heritage Tourism 15:4, pages 450-471.
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Giuditta Soccali & Giuseppe Cinà. (2020) Heritage Policies in the Neoliberal Arena: Spaces of Exclusion and Gentrification in Urban World Heritage Sites. The Historic Environment: Policy & Practice 11:2-3, pages 282-306.
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Nicole Porter. (2020) Strategic planning and place branding in a World Heritage cultural landscape: a case study of the English Lake District, UK. European Planning Studies 28:7, pages 1291-1314.
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Juan Ignacio Pulido-Fernández, Isabel Carrillo-Hidalgo & Ana Belén Mudarra-Fernández. (2019) Factors that influence tourism expenditure in World Heritage Cities. Anatolia 30:4, pages 530-546.
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Siamak Seyfi, C. Michael Hall & Edith Fagnoni. (2019) Managing World Heritage Site stakeholders: a grounded theory paradigm model approach. Journal of Heritage Tourism 14:4, pages 308-324.
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