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Journal of Sustainable Tourism Volume 32, 2024 - Issue 4
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Research Articles

Gain or loss? The congruence effect of message framing and mindset on consumers’ willingness to pay a premium for pro-environmental hotels

Qianqian SuSchool of Tourism, Hainan University, Haikou, Hainan, ChinaView further author information
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Fangxuan (Sam) LiSchool of Tourism, Hainan University, Haikou, Hainan, ChinaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-5342-3766View further author information
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Pages 713-736 | Received 08 Aug 2022, Accepted 12 Dec 2022, Published online: 28 Dec 2022

Citations (14)

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Read on this site (4)

Fangxuan (Sam) Li & Zhiqun Zhou. (2023) The interaction effect of endorser type and destination stereotype on destination evaluation. Journal of Travel & Tourism Marketing 40:9, pages 878-893.
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Xinxin Zhao, Yanbo Yao, Lianping Ren & Guangmei Jia. (2023) Message framing strategies in promoting tourists’ pro-environmental behavioral intentions: the interaction of social distance and message framing. Journal of Travel & Tourism Marketing 40:8, pages 678-692.
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Fangxuan (Sam) Li & Xin He. (2023) The interaction effect of reward type and mindset on online travel community promotion intention: the mediating roles of identification and community commitment. Journal of Travel & Tourism Marketing 40:4, pages 294-309.
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Mei-Yu Wang, Yong-Quan Li, Wen-Qi Ruan, Shu-Ning Zhang, Rui Li & Kai-Fang Zhang. To understand or to touch? Evoking tourists’ cultural preservation commitment through heritage tourism interpretation. Journal of Sustainable Tourism 0:0, pages 1-20.
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Articles from other publishers (10)

Melanie Trabandt, Wassili Lasarov & Giampaolo Viglia. (2024) It's a pleasure to stay sustainably: Leveraging hedonic appeals in tourism and hospitality. Tourism Management 103, pages 104907.
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Suhaib Ahmed Soomro, Serife Zihni Eyupoglu & Fayaz Ali. (2024) Linking customer mindsets, brand engagement, and citizenship behavior: the moderating role of brand trust. Journal of Product & Brand Management.
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Yingqi Long & Chung-Shing Chan. (2024) Do destination personality and self-congruity matter for the pro-environmental behavioral intention? Nature-based pro-environmental behavior. International Journal of Tourism Cities.
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Fangxuan (Sam) Li. (2024) The influence of the base option’s price format on tourists’ upgrade intention: the moderating role of tourists’ mindsets. Tourism Critiques: Practice and Theory.
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Yan Zhang, Jiaqi Liu & Xiaoyong Li. (2024) Value delivery in green consumption: the effect of advertisement value proposition on consumer perception and purchase intention. Frontiers in Psychology 15.
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Vikas Gautam & Saubhagya Bhalla. (2024) Exploring the relationships among tourism involvement, residents' empowerment, quality of life and their support for sustainable tourism development. Journal of Cleaner Production 434, pages 139770.
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Jishnu Bhattacharyya, M. S. Balaji & Yangyang Jiang. (2023) Assessing the Effectiveness of Environmental Sustainability Performance Communication in Tourism: Mediation and Moderation Effects. Journal of Travel Research.
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The Anh Phan, Pham Ngoc Quyen Nguyen, Ngoc Anh Pham & Nhan Phan. (2023) A Cross-Cultural Study on the Role of Message Framing in the Promotion of Fair-Trade Buying Behavior. SAGE Open 13:4.
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Fangxuan (Sam) Li, Qianqian Su, Jiantao Guan & Guojie Zhang. (2023) Communicate like humans? Anthropomorphism and hotel consumers’ willingness to pay a premium price. Journal of Hospitality and Tourism Management 56, pages 482-492.
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Zahid Masroor & Atul Shiva. (2023) The Socio-Technical Road to Tourism Recovery in the Post-Pandemic World. Journal of Quality Assurance in Hospitality & Tourism, pages 1-23.
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