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Research Article

Exploring the pro-environmental behavioral intention of Generation Z in the tourism context: the role of injunctive social norms and personal norms

Mario D’ArcoDepartment of Law, Economics, Management and Quantitative Methods (DEMM), University of Sannio, Benevento, ItalyCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-9564-6960View further author information
ORCID Icon,
Vittoria MarinoDepartment of Law, Economics, Management and Quantitative Methods (DEMM), University of Sannio, Benevento, ItalyView further author information
&
Riccardo RescinitiDepartment of Law, Economics, Management and Quantitative Methods (DEMM), University of Sannio, Benevento, ItalyView further author information
Received 28 Feb 2022, Accepted 16 Jan 2023, Published online: 27 Jan 2023

Citations (4)

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Read on this site (3)

Ante Mandić, Sandeep K. Walia & S. Mostafa Rasoolimanesh. (2023) Gen Z and the flight shame movement: examining the intersection of emotions, biospheric values, and environmental travel behaviour in an Eastern society. Journal of Sustainable Tourism 0:0, pages 1-23.
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Muhammed Sajid, K. A. Zakkariya, Mukul Dev Surira & Meera Peethambaran. (2023) Flipping the script: how awareness of positive consequences outweigh negative in encouraging tourists’ environmentally responsible behavior?. Journal of Sustainable Tourism 0:0, pages 1-19.
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Lanji Quan, Bonhak Koo & Heesup Han. (2023) Exploring the factors that influence customers’ willingness to switch from traditional hotels to green hotels. Journal of Travel & Tourism Marketing 40:3, pages 185-202.
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Articles from other publishers (1)

Marek Nowacki, Joanna Kowalczyk-Anioł & Yash Chawla. (2023) Gen Z’s Attitude towards Green Image Destinations, Green Tourism and Behavioural Intention Regarding Green Holiday Destination Choice: A Study in Poland and India. Sustainability 15:10, pages 7860.
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