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Journal of Statistics and Management Systems Volume 17, 2014 - Issue 1
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Original Articles

The Effect of Advertising using Advertising Appeals, Pictures and Product Categories

Yang-Chu LinDepartment of Business Administration, Soochow University, Taiwan, R.O.C
,
Yi-Chih LeeDepartment of International Business, Chien Hsin University of Science and Technology, No. 229, Jianxing Road, Zhongli City, Taoyuan County 320, Taiwan, R.O.CCorrespondence[email protected]
&
Nu-Ting LinDepartment of Business Administration, Soochow University, Taiwan, R.O.C
Pages 71-96 | Received 01 Mar 2013, Published online: 04 Jun 2014

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Read on this site (5)

Syed Arsalan Haider Bukhari, Junaid Ul Haq, Muhammad Ishfaq & Azmat Ali. (2022) Females Are More Rational! How Consumer Expertise Moderates Attitude toward Advertisements. Journal of Promotion Management 28:3, pages 359-378.
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Mary Elizabeth Brooks, Clay M. Craig & Shannon Bichard. (2020) Exploring Ads of the World: How Social Issues Are Framed in Global Advertisements. Howard Journal of Communications 31:2, pages 150-170.
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Chang-Zheng Zhang, Yue-Fan Lv & Gen-Lin Zhang. (2017) CEO discretion, CEO tenure and executive pay-performance sensitivity: A dynamic model based on game theory. Journal of Interdisciplinary Mathematics 20:3, pages 701-713.
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Yan-Hong Li. (2017) Text feature selection algorithm based on Chi-square rank correlation factorization. Journal of Interdisciplinary Mathematics 20:1, pages 153-160.
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Qin Lv. (2017) Supply chain coordination game model based on inventory information sharing. Journal of Interdisciplinary Mathematics 20:1, pages 35-46.
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Articles from other publishers (2)

Orhan Kaan BİLGİN & Özgül DAĞLI. (2022) Reklam Çekicilikleri, Marka Hatırlanırlığı ve Uyarılma İlişkisinin Deri Tepkisi ile İncelenmesiExamining the Relationship Between Advertising Appeals, Brand Recall and Arousal by Skin Response. Akdeniz Üniversitesi İletişim Fakültesi Dergisi:38, pages 178-193.
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Mojtaba Ghasemi Siani, Sardar Mohammadi, Mohammad Soltan Hosseini & Geoff Dickson. (2021) Comparing young adult responses to rational and emotional sports product advertisements: the moderating role of product type and gender. International Journal of Sports Marketing and Sponsorship 22:4, pages 798-815.
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