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Journal of Discrete Mathematical Sciences and Cryptography Volume 21, 2018 - Issue 6: Applications of Discrete Mathematics in Technological and Organizational Innovation
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Exploring the drivers of purchase intentions among generation Y in social media: Empirical research from Chinese university students

Zhi-Ming HuangSchool of Humanities, Fujian University of Technology, Fuzhou City350118, ChinaCorrespondence[email protected]
Pages 1253-1256 | Received 01 Mar 2018, Published online: 30 Oct 2018

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Yang-Chu Lin, Yu-Hao Chen & Yi-Chih Lee. (2021) The effect of product attributes, brand awareness and product knowledge on consumers - A case of Air Jordan retro shoes. Journal of Statistics and Management Systems 24:5, pages 1151-1168.
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Yang-Chu Lin, Hung-Ni Tsai & Yi-Chih Lee. (2020) The effects of product categories, brand alliance fitness and personality traits on customer’s brand attitude and purchase intentions: A case of Spotify. Journal of Statistics and Management Systems 23:3, pages 677-693.
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