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Journal of the Chinese Institute of Industrial Engineers Volume 26, 2009 - Issue 1
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Original Articles

ENHANCEMENT OF SERVICE QUALITY IN INTERNET-MARKETING THROUGH APPLICATION OF THE SIX SIGMA PROCESS

Tai-Chang Hsia Department of Industrial Engineering and Management, Chienkuo Technology University Changhua, Taiwan, R. O. C.
,
Shui-Chuan Chen Department of Industrial Engineering and Management, National Chin-Yi University of Technology Taichung, Taiwan, R. O. C.
&
Kun-Sheng Chen Department of Industrial Engineering and Management, National Chin-Yi University of Technology Taichung, Taiwan, R. O. C.
Pages 11-21 | Received 01 Feb 2008, Accepted 01 Jun 2008, Published online: 09 Feb 2010

Citations (7)

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Read on this site (3)

Hsi-Tien Chen & Kuen-Suan Chen. (2016) A paired-test method to verify service speed improvement in the Six Sigma approach: a restaurant's case study. Total Quality Management & Business Excellence 27:11-12, pages 1277-1297.
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Yi-Kuei Lin, Hsien-Chang Chou & Sheng-Chiang Chen. (2012) Evaluation of system reliability of electronic transaction in commercial banks. Journal of the Chinese Institute of Industrial Engineers 29:5, pages 324-336.
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Chih-Hsien Chen. (2011) Improvement of QFD-based total quality for local cultural industries: procedural and empirical investigation. Journal of the Chinese Institute of Industrial Engineers 28:2, pages 124-133.
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Articles from other publishers (4)

Chun-Min Yu, Tsang-Chuan Chang & I-Hsiang Hu. (2018) Developing a Discriminant Index to Determine Critical Service Attributes of Continuous Performance Improvement. Journal of Service Science Research 10:2, pages 145-165.
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Chun-An Chen & Hsien-Li Lee. (2017) How to promote bike tourism globally. Tourism and hospitality management 23:1, pages 1-16.
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Hsi-Chin Chen, Tsang-Chuan Chang, Yun-Tsan Lin, Hsuan-Yi Cheng & Tsu-Liang Chang. (2011) Application of DMAIC process to enhance health effects in caring institution. Quality & Quantity 47:4, pages 2065-2080.
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Hamed Fazlollahtabar. (2012) Six Sigma Based Integrated Mathematical Model for Optimizing Electronic Marketing Decisions. International Journal of Customer Relationship Marketing and Management 3:2, pages 61-76.
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